On 17 November, we honoured the winners of the 2020/21 Pharmaceutical & Cosmetic Review + Symrise New Product Competition. Over 80 guests attended the virtual event, which was hosted by P&C Review and Symrise on Flock’s Remo platform.
Two international guest speakers joined us during the virtual event to share their expertise and market knowledge with attendees. Based in Paris, France, Anne Cabotin, Symrise Senior Vice President, Global Consumer Fragrance, enlightened us on how to care for the wellbeing of tomorrow’s consumer with hygieSym, Symrise’s new intensive hygiene programme. She also discussed the inclusive strategy of Symrise perfumery school, which has earmarked Africa and China as key markets for strengthening its diversity.
From Barcelona, Spain, Eva Toribio, regional marketing manager for Europe, Middle East and Africa for Symrise Cosmetic Ingredients, shared a fascinating presentation on the opportunities the skin care market offers brands and formulators, taking a look into the future and the new behaviours and needs of consumers.
Regarding the awards, in each of the four New Product Competition categories, we honoured an overall winner as well as the entries that scored the highest in formulation design, online presence including social media and digital marketing, packaging, and regulatory compliance.
The overall winner in the Masstige Category is Innoxa Vegan Skin Care entered by iBloom Solutions. The judges said: “As a range it excels! Given the price point of the products, these formulations are exceptionally innovative and well put together. The range is diverse and answers to a wide variety of consumer needs.”
Bio-Oil Skincare Oil (Natural) entered by Evo Labs was awarded the certificate for Best Formulation Design. The judges said: “The absence of mineral oil and the interesting combination of natural oils hits the mark. The use of many newer or uncommon oils shows that the R&D team searched extensively for the right oils for this natural formulation.”
The certificate for Best Online Presence including Social Media and Digital Marketing went to Hold Me Baby Curly Hair Gel entered by IntrinsiCurly Me. The judges said: “The product hits the target market’s sore points spot on! There is the perfect mix of product/brand content; reviews; hair examples; and informative snippets in this brand’s digital marketing strategy.”
Innoxa Vegan Skin Care also received the certificate for Best Packaging. The judges said: “Lovely components, good soft-feel packaging (ranging from tubes and caps to bottles and cartons. Great use of graphics with good colour tone. All the packaging is well decorated to very high standards and has good tamper evident features be it labels, seals etc.”
The certificate for Best Regulatory Compliance was awarded to Playboy Signature Collection entered by Amka Products.
Entries in this category are priced between R100 and R299.
Privé Label Category
The overall winner in the Privé Label Category is RDT Dimanzi EDP for Men entered by Dimanzi. The judges said: “As a returning entrant, this brand has included components based on previous competition feedback – well done! The use of a humectant or moisturising ingredient is innovative in the fragrance market.”
The certificate for Best Formulation Design was awarded to Diamond Hyaluron Filler entered by The Biomedical Emporium. The judges said: “Great use of stellar actives. The immediate and long-term efficacy are spot on.”
Skin Solutions skincare range was honoured with the certificate for Best Online Presence Including Social Media and Digital Marketing. The judges said: “The range is promoted well on the brand’s website”.
The certificate for Best Packaging was awarded to Woolworths Cuticle Oil. The judges said: “The product versus packaging choice is good. The dispensing pen or wand performs well with the product, offering the quality dispensing expected from this brand.”
RDT Dimanzi EDP for Men also received the certificate for Best Regulatory Compliance.
Entries in this category are not defined by price, but rather by the fact that they are developed or produced on the basis of ‘private label’.
Entries in the Mass Category are priced below R99.
As we only received one entry in this category, the overall winner was awarded to Shower to Shower Sensitive Range entered by Amka Products.
This entry scored particularly well in all areas, considering the price point. Therefore, the entry is also honoured with the certificates for Best Formulation Design, Best Online Presence Including Social Media and Digital Marketing, Best Packaging and Best Regulatory Compliance.
The judges said: “The deodorising active is innovative. For the mass market, the objective is achieved well. The range looks great with good quality packaging choices. Overall, the packaging lives together well as a range and the colour use is good.”
The overall winner in the Prestige Category is Wildflower Water-Cream entered by Skin Creamery. The judges said: “A beautifully unique product that screams to the natural-loving communities. Stunning full package with such a great point of difference. Using Acmelia flower is really innovative and different. A lovely combination of formulation ingredients, well matched to the price point.”
The Nimue Skin Hydration Range entered by Ascendis Health was awarded the certificate for Best Formulation Design. The judges said: “These formulations amount to a holistic strategy for hydration. They are well thought through and brilliantly executed. The multi-targeted approach using the different types of HAs and delivery systems is visionary.”
The certificate for Best Regulatory Compliance was awarded to Ethereal Parfum entered by Beverley Claire.
Environ Focus Care Comfort+ Anti-Pollution Spritz and Masque won the certificate for Best Packaging. The judges said: “Excellent choice of packaging, which fits the prestige bill. Well decorated, lovely secondary packaging with good finishes.”
Skin Creamery was also honoured with the certificate for Best Online Presence Including Social Media and Digital Marketing. The judges said: “Beautifully curated social media content following a sound strategy. Stunning website user experience.”
Congratulations to all the winners and thank you to Symrise, the sponsor of the competition.