In 2025, GLUEDEVIL proudly marks its 30th anniversary, celebrating three decades of excellence and innovation in the adhesive and sealant industry.
What began in 1995 as a small, family-owned business in Durban, South Africa, has under the leadership of twin brothers Jason and Shane Nadauld, transformed into a respected industry leader. Shane and Jason’s hands-on approach, deep technical knowledge, and commitment to the company’s values have influenced every part of the business, from manufacturing and innovation to customer service and community engagement.
“We are committed to expanding our local manufacturing facilities and workforce to produce high-quality, South African-made products for the Southern African market. Our customers are often pleasantly surprised when they compare our products to international counterparts and find that our quality surpasses expectations. This outcome is no surprise to us; our research and development team was not asked to make it the same, they were asked to make it better,” says Shane.
Customer relations
Customer relationships are at the heart of everything GLUEDEVIL does. The company believes that understanding and responding to its customers’ needs is crucial to success. GLUEDEVIL’s commitment to quality and innovation is driven by its desire to provide the best possible products and services to its customers. The company takes pride in the trust their customers place in them and strives to exceed their expectations every single time.
GLUEDEVIL’s approach to customer relationships is built on integrity and reliability. The company believes in being honest and transparent with its customers, ensuring they can always count on GLUEDEVIL for world-class products and dependable service. This commitment to excellence has earned GLUEDEVIL a leading position in the market, not only in South Africa but across the African continent and beyond.
What truly sets GLUEDEVIL apart from its competitors is its fun and quirky brand identity. “We believe that a touch of humour and creativity can significantly affect how our customers perceive and engage with our products. Our unique approach to branding is clear in our playful product names, eye-catching packaging, and engaging marketing campaigns,” says Shane.
Looking ahead
Celebrating its 30th anniversary, GLUEDEVIL looks forward to continuing to build strong, lasting relationships with customers. G GLUEDEVIL is dedicated to providing exceptional products and services that meet the ever-evolving needs of our customers, and the company is excited to keep bringing the GLUEDEVIL energy to the market.
For more information about GLUEDEVIL’s products and services, visit their official website at https://gluedevil.co.za/.
