Booklet labels boost sales

Pyrotec PackMedia is the exclusive Fix-a-Form ® licensee in Southern Africa, specialising in developing, manufacturing and supplying Fix-a-Form ® booklet labels. But what exactly makes Fix-a-Form ® such a successful sales tool?

Well, consider Spanish seafood producer Salazones Fersa S.L, who wanted to enhance awareness and boost sales of their fish products. Their marketing team decided to run an on-pack promotion. The appeal of this approach is that the marketing message is directly linked to the brand, and it also makes an impact at the point of purchase – grabbing customers’ attention while they are fully engaged in the shopping process.

The campaign focused on educating customers about the brand, the products and their diverse uses. Sersa Fersa S.L needed a communication platform that provided enough space to share a more detailed brand story, more in-depth product and nutritional information, and delicious recipes to inspire customers to use their products in new and exciting ways.

The team chose to use a multi-page label solution and partnered with their local Fix-a-Form ® licensee, Denny Bros to create an eight-page Fix-a-Form ® booklet label. This high-quality on-pack communication device provided ample space for additional messaging, as well as extra images and other design elements.

Once developed and produced, Salazones Fersa S.L’s re-sealable, concertina-style Fix-a-Form ® booklet labels were applied manually onto individual fish product containers. In this case, the booklet labels were attached securely to aluminium and glass substrates. They can, in fact, be used on containers of all shapes, sizes and materials including plastic, card and foil.

Pyrotec PackMedia is the exclusive Fix-a-Form ® licensee in Southern Africa, enabling their customers to increase brand awareness, enhance the visual appeal of their products, educate customers about more product attributes and ultimately – boost sales.



Latest


20 Jan 2021
Reflecting on more than 50 years of labelling and coding excellence

As Pyrotec approaches its 55th anniversary next year, Rowan Beattie, the company’s managing director, reflects on the long history of…

Reflecting on more than 50 years of labelling and coding excellence

As Pyrotec approaches its 55th anniversary next year, Rowan Beattie, the company’s managing director, reflects on the long history of this privately-owned and managed business. Pyrotec has always been an innovative, forward-thinking, and proudly South African organisation that has built a strong reputation for its expertise in industry-leading, on-pack product…

18 Jan 2021
RS Components stocks extensive range of environmental T&M instruments

RS Components is now stocking a wide range of its own-brand RS PRO environmental test and measurement equipment. These high…

RS Components stocks extensive range of environmental T&M instruments

RS Components is now stocking a wide range of its own-brand RS PRO environmental test and measurement equipment. These high precision instruments and devices are for engineers and scientists to monitor environmental conditions such as heat, moisture, sound, and light. RS PRO The RS PRO infrared thermometer is a handy…

13 Jan 2021
Rand Air gets its hands wet with handwashing project for rural schools

Having already teamed up in 2018 with Atlas Copco’s ‘Water for All’ initiative, as the key sponsor, in 2020 Rand-Air…

Rand Air gets its hands wet with handwashing project for rural schools

Having already teamed up in 2018 with Atlas Copco’s ‘Water for All’ initiative, as the key sponsor, in 2020 Rand-Air saw the opportunity to once again make a meaningful contribution to the community, by providing disadvantaged schools – particularly in outlying rural areas – with handwashing facilities to enable them…

12 Jan 2021
How water insecurity is compounding the pandemic in Africa

By: Simon Thomas director of Megapipes Solutions Limited The COVID-19 pandemic has starkly illustrated how multiple water security risks affect…

How water insecurity is compounding the pandemic in Africa

By: Simon Thomas director of Megapipes Solutions Limited The COVID-19 pandemic has starkly illustrated how multiple water security risks affect the lives and livelihoods of millions of people across Africa, Kenya included. The pandemic has compounded the severity of the impacts resulting from water-related climate hazards, such as floods, droughts…


Top stories


29 May 2020
Electra Mining Africa 2020 cancelled due to pandemic

Electra Mining Africa 2020, due to take place from 7 to 11 September at the Expo Centre in Johannesburg, has…

Electra Mining Africa 2020 cancelled due to pandemic

Electra Mining Africa 2020, due to take place from 7 to 11 September at the Expo Centre in Johannesburg, has been cancelled due to the COVID-19 pandemic. The next edition of the show will be held from 5 to 9 September 2022 at the same venue. Continued prohibition of large…

01 May 2020
JF Equipment launches innovative mobile unit for sanitisation in public places

In the midst of the COVID-19 pandemic JF Equipment has launched the revolutionary and durable Sani-Tunn, a mobile unit that…

JF Equipment launches innovative mobile unit for sanitisation in public places

In the midst of the COVID-19 pandemic JF Equipment has launched the revolutionary and durable Sani-Tunn, a mobile unit that can sanitise an individual as well as whatever they may be carrying. As the world adjusts to the new social norm, it’s encouraging to see how innovative our resilient nation…

08 Apr 2020
Uncovering the face of cyber crime: How a hacker scammed over $100 000

Researchers from cyber crime solutions company, Check Point, have painstakingly uncovered the identity of a prolific cyber criminal known as…

Uncovering the face of cyber crime: How a hacker scammed over $100 000

Researchers from cyber crime solutions company, Check Point, have painstakingly uncovered the identity of a prolific cyber criminal known as ‘Dton’. When you spot a phishing attempt or an email with a suspicious document attached in your inbox, have you ever wondered who actually sent it to you, and how…

18 Mar 2020
Coronavirus-triggered recession will change how we do business but could speed up Industry 4.0

The recovery from a coronavirus-triggered recession will usher in a new era in which the way we live, do business…

Coronavirus-triggered recession will change how we do business but could speed up Industry 4.0

The recovery from a coronavirus-triggered recession will usher in a new era in which the way we live, do business and invest will fundamentally change. This according to Nigel Green CEO and founder of the deVere Group, one of the world’s largest independent financial advisory organisations. These comments come as…


Visit the official COVID-19 government website to stay informed: sacoronavirus.co.za