Pyrotec PackMedia is the exclusive Fix-a-Form ® licensee in Southern Africa, specialising in developing, manufacturing and supplying Fix-a-Form ® booklet labels. But what exactly makes Fix-a-Form ® such a successful sales tool?
Well, consider Spanish seafood producer Salazones Fersa S.L, who wanted to enhance awareness and boost sales of their fish products. Their marketing team decided to run an on-pack promotion. The appeal of this approach is that the marketing message is directly linked to the brand, and it also makes an impact at the point of purchase – grabbing customers’ attention while they are fully engaged in the shopping process.
The campaign focused on educating customers about the brand, the products and their diverse uses. Sersa Fersa S.L needed a communication platform that provided enough space to share a more detailed brand story, more in-depth product and nutritional information, and delicious recipes to inspire customers to use their products in new and exciting ways.
The team chose to use a multi-page label solution and partnered with their local Fix-a-Form ® licensee, Denny Bros to create an eight-page Fix-a-Form ® booklet label. This high-quality on-pack communication device provided ample space for additional messaging, as well as extra images and other design elements.
Once developed and produced, Salazones Fersa S.L’s re-sealable, concertina-style Fix-a-Form ® booklet labels were applied manually onto individual fish product containers. In this case, the booklet labels were attached securely to aluminium and glass substrates. They can, in fact, be used on containers of all shapes, sizes and materials including plastic, card and foil.
Pyrotec PackMedia is the exclusive Fix-a-Form ® licensee in Southern Africa, enabling their customers to increase brand awareness, enhance the visual appeal of their products, educate customers about more product attributes and ultimately – boost sales.