40th anniversary is cause for Hire It to celebrate the continued growth

From its humble beginnings as a construction equipment hire and repair business established in 1981, to the official launch of its tough, cost-effective Kwagga equipment range, this year sees Hire It (Natal) (Pty) Ltd. celebrate its 40th anniversary. Another milestone in 2021 is the 70th birthday of Doug Fraser, originally in charge of sales and operations, with mom Louise Fraser managing the finances. Doug is now handing over the reins to the next generation in the form of son Richard Fraser.

“I have to thank the customers who have supported Hire it over the years through thick and thin. Our dedicated staff have also contributed to our success by being loyal and very knowledgeable. Richard is going to take the company through a new growth phase. I am positive he will enjoy the journey as much as I have,” comments Doug.

Hire It Founder Doug Fraser
Hire It Founder Doug Fraser

With over 15 years’ experience in finance and five years working with his father, Richard is well-poised to take over the company. Hire It has been a part of his life since he was a boy, so his passion and loyalty run deep. “I am excited and honoured to be leading Hire It into the 21st century. Online platforms, supporting local and focusing on quality, service and back-up are all key drivers we are focusing on to maintain and grow our gem of a company.”

The original premises in Gale Street, Umbilo eventually became the head ...
The original premises in Gale Street, Umbilo

The original premises in Gale Street, Umbilo eventually became the head office. As Hire It grew, it rapidly opened up four more branches. Franchising was the next big step, with Hire It expanding to include eight franchise operations. By the early 2000s, Doug had consolidated the business, bought new premises in Pinetown and focused more on sales. Richard joined in 2015, and soon thereafter Hire It expanded its warehouse to start importing equipment, selling online and offering a national sales distribution.

From early on Hire It has always partnered with good-quality construction brands, and Honda was there from the start. Around the mid-1980s, Hire It became an official dealer of Honda Power Products. The partnership with Honda has continued until today. When Hire It launched its own in-house Kwagga brand in 2018, it was powered by Honda.

Richard Fraser, Kwagga Smith and Doug Fraser
Richard Fraser, Kwagga Smith and Doug Fraser

The Kwagga range is ideal for use in tough South African operating conditions. This is due to its durability, in conjunction with the company’s well-established back-up and service division offering aftersales support. The Kwagga range is supplied with a standard one-year warranty, and is also very competitively priced against imported products. The range includes compaction equipment such as tamping rammers and plate compactors, floor saws, scarifying machines, drive units, poker vibrators, submersible pumps, generators, high-pressure cleaners and water pumps.

Using Honda engines to power the equipment and assembling it on-site proved a winning recipe for this local success story. A highlight for the brand was receiving the stamp of approval from none other than Kwagga Smith himself, a proud member of the winning South African team that brought home the Webb Ellis Cup trophy in 2019. Not only does Kwagga endorse the equipment, he uses the Kwagga pressure cleaner and generator on his own farm. The continued success of the range has made Hire It one of the leading Honda power products dealers in South Africa.

To celebrate this milestone event, Tool Time, the Hire It sales division, is running a number of 40th anniversaries Kwagga and Honda specials, which can be found on its website at https://www.hireit.co.za/specials/.



Latest


02 Mar 2021
Highlighting the fire risk faced by hospitals

The biggest challenge faced by hospitals; when it comes to fire risk; is that a large number of occupants are…

Highlighting the fire risk faced by hospitals

The biggest challenge faced by hospitals; when it comes to fire risk; is that a large number of occupants are either incapacitated or immobilised. This renders them extremely vulnerable; ASP Fire CEO Michael van Niekerk highlights. Hospitals must be able to compartmentalise wards in the event of a fire so…

01 Mar 2021
Going green. How Harvey EcoTile® is transforming roofing.

A building’s green credentials are determined by a variety of factors such as water efficiency; energy efficiency; environmentally friendly materials;…

Going green. How Harvey EcoTile® is transforming roofing.

A building’s green credentials are determined by a variety of factors such as water efficiency; energy efficiency; environmentally friendly materials; waste reduction; lowering carbon emissions and sustainable development and growth. In pursuit of sustainable, revolutionary roofing, Harvey Roofing Products has developed the Harvey EcoTile®, a sustainably produced mineral composite roof…

01 Mar 2021
Cement & Concrete SA established to drive the industry to new heights

Cement & Concrete SA (CCSA) has today announced that the new consolidated industry body is open for business and is…

Cement & Concrete SA established to drive the industry to new heights

Cement & Concrete SA (CCSA) has today announced that the new consolidated industry body is open for business and is set to take the lead on all matters relating to cement and concrete in South Africa. The single non-profit entity, CCSA, was established through an extensive and thorough process of…

01 Mar 2021
Low water use and other hygiene solutions

WC Pans consume up to 90 per cent of water usage in commercial buildings. New technology in the WC Pan…

Low water use and other hygiene solutions

WC Pans consume up to 90 per cent of water usage in commercial buildings. New technology in the WC Pan range, that delivers high performance and aesthetically pleasing designs. Franke sanitaryware and hygiene solutions Designed for ultimate hygiene solutions and ease of installation in public ablutions, the range caters for…


Top stories


23 Jan 2020
Refurbishment at North West University

As the three established divisions of Norcros SA, TAL, Johnson Tiles and Tile Africa recently played important roles in an…

Refurbishment at North West University

As the three established divisions of Norcros SA, TAL, Johnson Tiles and Tile Africa recently played important roles in an extensive tiling project at North-West University’s Potchefstroom campus in North West Province. The project entailed refurbishing the five-block Sports Village, a guest house facility providing accommodation for the public, athletes…

06 Mar 2020
7 Awe-inspiring marble use cases

Marble, an exceptionally versatile material used for centuries to create awe-inspiring art, majestic staircases, classic kitchens and resplendent flooring. With…

7 Awe-inspiring marble use cases

Marble, an exceptionally versatile material used for centuries to create awe-inspiring art, majestic staircases, classic kitchens and resplendent flooring. With today’s contemporary design trends, the wide selection of marble can be used in more ways than ever before.

05 Mar 2020
First Green Key Boutique Hotel in South Africa

21 Nettleton attains their Green Key Award from WESSA, becoming South Africa’s first boutique hotel to achieve this accolade for…

First Green Key Boutique Hotel in South Africa

21 Nettleton attains their Green Key Award from WESSA, becoming South Africa’s first boutique hotel to achieve this accolade for its efforts in sustainability. An exciting partnership between WESSA and 21 Nettleton has resulted in the private boutique hotel in Clifton, Cape Town being awarded the prestigious Green Key award.…

27 Feb 2020
The Nxuba wind farm Renewable Energy

In its ongoing efforts to showcase the potential that renewables can play in boosting the security of energy supplies in…

The Nxuba wind farm Renewable Energy

In its ongoing efforts to showcase the potential that renewables can play in boosting the security of energy supplies in South Africa, Enel Green Power (EGP) highlights its commitment to the country as it nears the completion of its Nxuba wind farm in the Eastern Cape. The company recently started…


Visit the official COVID-19 government website to stay informed: sacoronavirus.co.za