Sweet-Orr opens its first retail showroom in Johannesburg

Sweet-Orr, South Africa’s market leader in protective clothing, today opened a first of its kind showroom in Boksburg, Johannesburg at the Terminal Lifestyle Centre. 

Sweet-Orr believes that everyone should be able to easily access superior quality workwear and protective clothing, it’s from this belief that the Sweet-Orr showroom was birthed. The showroom will stock both Sweet-Orr’s specialised range as well as its essential and utility workwear.

‘At Sweet-Orr we are passionate about ensuring individual tradesmen and artisans have access to the necessary garments and advice from expert staff. We believe that everyone deserves to be able to do their best work without putting themselves at risk unnecessarily’ says John Jacobs, managing director, Sweet-Orr South Africa.

The 150 sqm showroom has a fresh, modern appeal that combines Sweet-Orr’s African and American heritage, and is centrally located making it easy for both the private and industrial sector to access it. ‘We’ve worked hard to create an environment and experience that is premium and professional but also warm and welcoming,’ says Denver Berman-Jacob, executive director, Sweet-Orr South Africa. While browsing the showroom, customers will receive assistance from staff who have in depth knowledge of the Sweet-Orr range and various fabrications and treatments. This will ensure that every customer is properly equipped with the right type of protective workwear based on their requirements.

Sweet-Orr boasts one of the industry’s most extensive and diverse selection of high quality and innovative workwear. It ranges from utility casual and denim to essential and highly specialised protective wear. Sweet-Orr truly made a name for themselves with their innovative specialised range which includes acid repellent, flame retardant and flame acid garment, specially developed  for, low, medium  and high risk environments.

The brand is well recognised for its high quality and innovative workwear and currently serves companies across a number of industries including the petrochemical, mining and processing industries including clients such as BP, PPC Cement, SAB, and Samancor to name a few.

‘We’re truly looking forward to building a closer relationship with the people who wear our garments. Our new showroom gives us the opportunity to do just that! We’re hoping to learn from our customers,, hear their ideas and opinions, and use their insight to help us continually improve and innovate on our range. Our motto is “We will never let you down”, and we work hard to live up to it.’

The showroom will be open 8.30-16.30 Monday to Friday and 8.30 -12.30 on Saturdays.

‘We’re excited about this next phase in our venture and look forward to sharing our passion for quality clothing on a more personal level with individuals. The team and I truly believe the showroom will be a game changer for the everyday workers who will now be able to get what they want when they want it’ concludes Jacobs.

A stitch in time

Sweet-Orr enjoys a rich, 147-year heritage of bringing quality protective clothing to the world.

1871 – The Sweet Days

Founded in Wappinger Falls, New York by Irish immigrant James A. Orr and his nephews Clayton E. Sweet and Clinton W. Sweet.

1880 – Tug O’ War

The birth of Sweet-Orr’s tug-of-war logo.

18871 –Newburgh, NY

Head offices move to Newburgh, New York where a larger factory is set up. Sweet-Orr quickly becomes a manufacturer of denim overalls and jeans sold countrywide.

1931 – A New Start In South Africa

Sweet-Orr comes to South Africa, servicing the mining industry. It becomes the country’s first clothing manufacturer to triple-stitch lapped seams to incorporate hemmed pockets and bar tacked stress points.

1969 – The Move

Sweet-Orr moves into a modern manufacturing plant of 55000sqms and a production capacity of 3500 garments per day.

1980 – THE 1980s

Sweet-Orr becomes more of a regional denim fashion brand for upstate New York teens with coloured jeans, worker-stripe chinos, and painter’s pants becoming trendy items.

2006 – Restoring The Sweet Glory

Sweet-Orr celebrates their 75th anniversary in South Africa.

2018 – Showroom

Sweet-Orr opens its first retail store in Johannesburg, South Africa.

Today

More than 140 years on ‘We Never Let You Down’ remains our motto as we continue to supply superior protective workwear to the world.



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