Shower to Shower has launched Shower to Shower Sensitive – a range that caters specifically for women with everyday sensitive skin. The new range consists of a sensitive roll-on and deodorant as well as a tissue oil-enriched body wash, all of which are infused with soothing camomile. The range, which has been entered in the 2020/2021 P&C Review / Symrise New Product Competition, proudly boasts dermatologist endorsement for additional peace of mind.
The Shower to Shower Sensitive roll-on and deodorant are as effective as the rest of the Shower to Shower range, with the added benefit of an innovative formulation to suit delicate underarm skin. The pH balanced Shower to Shower Sensitive body wash contains tissue oil and camomile to moisturise and nourish dry and sensitive skin as you wash. Camomile extract is known for its anti-inflammatory and antioxidant properties.
Meeting the needs of sensitive skin
Claire Bowen, brand manager at Shower to Shower says that the sensitive range balances the need for gentleness and efficacy, and is ideal for people with everyday sensitive skin.
“All three products in our sensitive range offer a gentle, caring formulation and are dermatologist endorsed,” says Bowen. “In our day-to-day life it’s necessary to sanitise as often as possible, and the increased and widespread use of sanitising products has compounded the need for products suitable for sensitive skin.”
Bowen says that the roll-on and spray deodorants offer consumers that experience mild skin sensitivity highly effective and caring 48-hour protection, so there’s no compromise. “The new products are also all lightly fragranced, giving consumers more choice compared with the current sensitive skin options in the market which tend to be fragrance-free.”
The Shower to Shower Sensitive range is available in-store at a recommended retail price of:
- R18.99 for the Shower to Shower Sensitive Roll-On
- R31.99 for the Shower to Shower Sensitive Deodorant
- R43.99 for the Shower to Shower Sensitive Body Wash