Clover has entered its Tropika Slenda range into the Food Review/Symrise New Product Competition.
Today’s consumers are far more conscious about what they eat – and with good reason.
With rates of obesity and diabetes soaring worldwide, major brand leaders are taking the initiative to provide consumers with healthier, reduced-sugar options.
Tropika is part of that movement – and has launched an exciting new range that has less calories and no added sugar.
Significantly, Tropika Slenda is endorsed by the Diabetes Foundation and the GI Foundation. With the launch of this product, Tropika has become the first brand in the Dairy Fruit Mix market to offer a zero-added sugar drink.
Miantha Padayachee, the marketing manager for Tropika, says, ‘Our consumers absolutely love Tropika but we realized that a large portion of the market would prefer a tasty treat that didn’t make them feel so guilty after consumption. The Tropika Slenda range speaks to the health-conscious individual who likes to treat themselves every now and then but also considers sugar and calorie intake before choosing their guilty pleasure.’