Leading concrete materials company, AfriSam has sponsored concrete to the value of R100 000 for the construction of a skate park in central Johannesburg. The skate park forms part of a unique Skate School built by the award winning non-profit organisation, Skateistan, which provides programmes combining skateboarding and education to empower youth.
The objective of the Skateistan Skate School is to provide at-risk youth, between the ages of 5 and 17 from low-income families, with a safe space to learn and play. The Skate School offers students the opportunity to play and learn as part of the Skate and Create programme, or to access homework help and career advice as part of the Back-To-School programme. Exceptional youth will have the chance to join the Youth Leadership programme to help organise events and assist with sessions.
The Skateistan Skate School opened to registered students on 1 August 2016 and will offer weekly programmes to over 300 students in 2016, and more than 400 by the end of 2017.
Commenting on the company’s sponsorship, Victor Bouguenon, marketing manager at AfriSam says, “We are proud that our contribution to the Skateistan Skate School will facilitate learning possibilities for the youth of Johannesburg.”
Bouguenon says that AfriSam is not about what its concrete makes, but all about what its concrete makes possible. “Making a difference extends far beyond AfriSam’s products and what these products can create. We are the brand that helps create spaces that foster life, relationships, stories and growth. At AfriSam, we are about creating concrete possibilities.”
The Skate School is also a good fit with AfriSam’s corporate social responsibility (CSR) focus on education. The company is involved in various educational projects nationwide, with the aim of empowering and equipping communities with the necessary knowledge and skills, as well as providing them with the tools and facilities to become self-reliant by facilitating sustainable initiatives.
Bouguenon says. “The ethos of creating concrete possibilities is deeply entrenched in the company’s philosophy and values, and this is underpinned by many of the company’s business practices which clearly demonstrate its commitment to a lasting legacy.”