B.E.E.G IDEA Consulting can assist you in finding the ‘beeg’ idea to ignite your brand. We are team of practical, savvy and experienced individuals, offering the following:
- B – brand building, the company recently oversaw the new label rollout in South Africa for a leading global antiseptic brand which is retaining market share
- E – brand equity, the consultancy has desensitised the CBD category with the brand positioning of CeeBeDo
- E – brand emotion, the company recently managed the functional and emotional positioning of a leading tonic energy brand
- G – brand growth, the consultancy recently assisted a leading hair care brand with its communication strategy and turnover realisation amongst its competitor set.
Meet the team
Niel Dass has worn the shoes of brand management, sales management and business management, and has had the opportunity to successfully navigate the complexities and nuances of the relationship between the sales and marketing functions to bring to life successful packaging and advertising campaigns.
Chris Mandos has worked with leading brands across the FMCG and pharmacy markets and has assisted companies such as Adcock Ingram, Amka, Aspen and Clover in bringing their brands closer to the consumer and increasing their consumption and market share through award winning campaigns, packaging and design.
Big ideas with longevity and traction
The bespoke brand solutions of the consultancy are brought about by the company’s unique B.E.E.G IDEA insight process, which creates a unique multifaceted idea that has longevity and can be rolled out among the trader/buyer; shopper and consumer.
Check out B.E.E.G IDEA Consulting’s website for more information on the company’s work. B.E.E.G IDEA Consulting is a B-BBEE Level 1 company offering a 135% procurement recognition level.