Ashland innovates with anti-pollution technology

An image of a lady running in traffic to demonstrate Ashland’s anti-pollution marketing campaignA growing global trend toward urban lifestyles and city living is leading to increasing concerns about the effects of atmospheric pollution on skin. According to Ashland, which is represented in South Africa by IMCD, pollutants may adhere to the skin and the particulate matter may penetrate to induce skin sensitivity. In turn, this may accelerate the visible signs of ageing with collagen breakdown, discoloration, and skin’s barrier being compromised.

Ashland’s consumer science team in Shanghai recently conducted a double-blind clinical study on the anti-pollution active, Elixiance biofunctional. This ingredient is rich in polyphenols quercitrin and miquelianin, and can provide skin protection benefits following 70 days of exposure in an urban environment with high levels of air pollution.

 

Proven effective for improving skin’s glow

 

Anne-Francoise Clay, marketing manager, skin care biofunctionals at Ashland, comments: ‘We chose Shanghai, China, as the location to conduct the double-blind clinical study. This is because our goal was to evaluate the qualifications of Elixiance in an urban environment known to have relatively high levels of fine particulate matter (less than 2.5µm, known as PM2.5), at certain times of the year.’ (See Table 1.)

Air Quality Index (AQI) in Shanghai

Age GroupApplication TimePM2.5O3AQI
18-35August 25 to November 6627684
35-65November 9 to January 89829105

Table 1

Elixiance was used at one percent in a skin care formulation for the study. Ashland researchers found that, in comparison to a placebo application, a 74 percent increase in luminosity L* value after 28 days, and a 49 percent increase in ITA° value were noted for all 59 volunteers. These individuals ranged in age from 18 to 65 and live in Shanghai, while the values indicate an increase in skin luminosity and skin clarity, respectively.

Dealing with sensitivity issues

Skin sensitivity is another concern often raised by experts and consumers regarding prolonged PM2.5 exposure.

‘As part of this double-blind clinical study, Ashland tested some volunteers for signs of recovery from skin sensitivity. A lower level of a* value and Interleukin-1 alpha (IL-1 α) is associated with reduced skin sensitivity. Elixiance at one percent was associated with an observed decrease in both the a* value in 40 volunteers and IL-1 α in the stratum corneum of a subgroup of eight volunteers, as compared to the placebo side,’ Clay adds.

Support for anti-pollution claims

As consumers look for advanced personal care formulations to protect themselves from the impacts of atmospheric pollution, they may select products that offer specific claims, such as anti-PM2.5 effects. Ashland’s Elixiance biofunctional is a natural and sustainable extract of the Peruvian pink pepper tree, which helps to protect skin from the negative effects of atmospheric pollution. This has been demonstrated by recent in vitro and in vivo studies.

Clay adds: ‘In Asia, where the anti-pollution skin care market is well established, formulators can utilise the results of these studies regarding Elixiance to help support anti-PM2.5 claims. In the rest of the world, formulators now have the option to create truly unique skin care products that include the benefits of anti-pollution.’



Latest


04 Mar 2021
DSM extends its hyaluronic acid range with three new forms

Royal DSM, a global science-based company active in nutrition, health and sustainable living, has launched three different forms of hyaluronic…

DSM extends its hyaluronic acid range with three new forms

Royal DSM, a global science-based company active in nutrition, health and sustainable living, has launched three different forms of hyaluronic acid. With the new HYA-ACT range, DSM strengthens its hyaluronic acid portfolio to deliver on growing market expectations for less-invasive, reliable and effective beauty care solutions. The changing face of…

03 Mar 2021
When it comes to male grooming, less is more

If there’s anything the past year has taught us – it is that less is more. For most of us,…

When it comes to male grooming, less is more

If there’s anything the past year has taught us – it is that less is more. For most of us, our world has been reduced to our homes. We’re living, working and exercising in one space, and that space needs to be decluttered if we want to maintain a sense…

03 Mar 2021
Evonik recognised as a leading pharma contract manufacturer

For the fourth year running, Evonik – one of the world’s largest contract development and manufacturing organisations (CDMO) for active…

Evonik recognised as a leading pharma contract manufacturer

For the fourth year running, Evonik – one of the world’s largest contract development and manufacturing organisations (CDMO) for active pharmaceutical ingredients (APIs) and advanced intermediates – has been recognised as a recipient of the 2021 CMO Leadership Awards across all six categories. Winners are chosen through market research based…

03 Mar 2021
SANS 490 amendment redefines minimum alcohol content in sanitisers

The South African Bureau of Standards (SABS) has published the amendments to the national standard, SANS 490, which specifies the…

SANS 490 amendment redefines minimum alcohol content in sanitisers

The South African Bureau of Standards (SABS) has published the amendments to the national standard, SANS 490, which specifies the requirements for all alcohol-based hand sanitisers and hand rubs in the form of liquids, gels, foams and aerosols. These changes have been driven by global guidelines such as the requirements…


Top stories


30 Nov 2017
Rooibos could reduce risk of “Type 3” diabetes – a precursor to Alzheimer’s

Researchers at Warren Alpert Medical School at Brown University in the US found a link between a relatively new form…

Rooibos could reduce risk of “Type 3” diabetes – a precursor to Alzheimer’s

Researchers at Warren Alpert Medical School at Brown University in the US found a link between a relatively new form of diabetes, known as “type 3” diabetes and Alzheimer’s disease.

25 Jun 2020
How to ensure business agility in a pandemic

BY: Neil Birch, CEO at Novus Holdings Business agility is the capability of a business to respond quickly to a…

How to ensure business agility in a pandemic

BY: Neil Birch, CEO at Novus Holdings Business agility is the capability of a business to respond quickly to a changing environment, whether it be internal or external. Qualities of agile businesses include being adaptive, flexible and creative in your response to change without losing momentum (remaining productive) or vision.…

01 May 2020
Fibertex manufactures critical components for COVID-19 PPE

Fibertex SA, part of the global Fibertex Nonwovens group, has developed versatile high-performance components for protective facemasks and respirators. “Fibertex,…

Fibertex manufactures critical components for COVID-19 PPE

Fibertex SA, part of the global Fibertex Nonwovens group, has developed versatile high-performance components for protective facemasks and respirators. “Fibertex, which continuously invests in technological advancements to meet requirements in diverse industries – has increased production capacity of materials so desperately needed during the global COVID-19 pandemic,” explains Rosa Naidoo,…

23 Apr 2020
Are you South Africa’s best female entrepreneur?

Entries are now open for the Santam Women of the Future Awards 2020 in association with Fairlady and True Love.…

Are you South Africa’s best female entrepreneur?

Entries are now open for the Santam Women of the Future Awards 2020 in association with Fairlady and True Love. Santam, Fairlady and, for the first time this year, Truelove Magazine, have partnered up in the search to find the best female entrepreneurs in the country. Best women entrepreneurs If…


Visit the official COVID-19 government website to stay informed: sacoronavirus.co.za