Sustain your brand and innovate in 2018

Have you booked your seat yet for the first P&C Review Beauty Trends & Innovations Conference? If not, here’s why you should.

Pharmaceutical & Cosmetic Review has rounded up some of the best speakers and most knowledgeable industry experts for its inaugural conference, taking place on 22 February at the Media Park Auditorium in Auckland Park, Johannesburg. Send an e-mail to [email protected] to book your seat for R995 per person including VAT. Bookings close on 15 February.

The event will also include a select group of exhibitors, which will be showcasing their products and solutions for the cosmetics industry. These include Evonik, Symrise, MCC Labels, Merck, Unicare and Meganede. The latter will have an international technical representative from Silab available throughout the day to discuss brand owners’ formulating and active ingredients’ needs. Click here to view the conference programme.

Focus on formulating and driving innovation

John Knowlton, of the industry’s most progressive formulators and product developers, will discuss Creativity in the workplace to drive innovation. Knowlton is the MD of Cosmetic Solutions. Before establishing his own company, he worked at Johnson & Johnson (UK) and Justine now Avon-Justine (South Africa) in various scientific, R&D and technical roles. He is a board member and technical advisor to the CTFA and co-authored the Handbook of Cosmetic Science and Technology.

John Knowlton speaking at the P&C Review Beauty Trends & Innovations Conference on 22 February Leandri van_der_Wat speaking at the P&C Review Beauty Trends & Innovations Conference on 22 February

The up and coming and award-winning formulator, Leandri van der Wat will delve into Formulating for Africa’s millennials. Van der Wat is the R&D manager at Optiphi, a Skin Rejuvenation Technologies’ company. She grew up with a curiosity for scientific exploration and won numerous awards during her studies, including four Sasol prizes for Chemistry and the South African Chemistry Institute’s James Moir Medal. Van der Wat has also presented her research at international conferences and has authored many scientific papers.

Getting it right online

Elena Protulis will reveal How to develop and sustain a social media strategy. Protulis has over 12 years’ experience in social media and content marketing gained at Sage Publications (London), Native and Aqua now Wunderman (Joburg). She founded Proél Consulting in 2017, is a strong advocate for women in tech and was instrumental in establishing the MTN Group’s social media presence through policies, guidelines and strategies across 22 Opcos.

Elena Protulis speaking at the P&C Review Beauty Trends & Innovations Conference on 22 February Robert Rae speaking at the P&C Review Beauty Trends & Innovations Conference on 22 February

The Dos and don’ts of e-commerce will be highlighted in a not-to-be-missed presentation by cosmetics and chemical industry expert, Robert Rae. Rae is a founding member of Ordinary Skincare, which he formed in partnership with Dr Claire Jamieson. Ordinary Skincare is primarily an online business that is flourishing both in South Africa and the UK. His industry experience spans 30 years running companies as MD, CEO and chairman in the UK, Europe and Asia with sales operations in almost all countries.

Spotlight on finance and marketing

Esna Colyn will focus on the financial aspects of How to keep a beauty brand in business. Colyn is the Imbalie Beauty Group’s CEO which she joined in 2010 after working in banking, private equity and corporate finance. She has established Imbalie Beauty as a leading and desirable beauty franchise group. She also played a key role in launching the upgraded Placecol skin care range and introduced Skinderm into the Perfect 10 franchise group.

Esna Colyn speaking at the P&C Review Beauty Trends & Innovations Conference on 22 February Michael Gullan speaking at the P&C Review Beauty Trends & Innovations Conference on 22 February

Michael Gullan, MD at G&G Digital, will share an award-winning agency’s perspective on Marketing a beauty brand in 2018. Gullan’s advertising career of over 25 years started at the speciality pharmaceutical agency CERCA where he made significant contributions to developing a number of pharmaceutical brands. He has more than two decades’ experience on key client accounts ranging from cosmetics, pharmaceutical and medical to food and beverage, publishing and financial services. Gullan has a real talent for launching new products to market, as well as revitalising waning brands.

Insight into compliance and category trends

Percy Sibanda will present on Compliance in the South African cosmetics industry. Percy is the scientific and regulatory affairs advisor at L’Oréal SA. He currently serves/has served on working groups and committees for the chemical, cosmetics, FMCG and allied industries at the CTFA, SABS, NRCS, CGCSA, AMA and other SA government departments and regulatory agencies. He is also chairperson of the CTFA’s Cosmetic Regulatory Review Working Group, which reviewed and commented on the proposed DoH draft regulations for cosmetics.

Percy Sibanda speaking at the P&C Review Beauty Trends & Innovations Conference on 22 February Kim Reddy speaking at the P&C Review Beauty Trends & Innovations Conference on 22 February

Current market trends and category insightswill be revealed by Kim Reddy, director of consumer insights at Nielsen, which she joined in August 2017. Prior to this she spent eight and half years at Millward Brown, based both locally and at its London office. Kim has 20 years’ experience in market research across various sectors including FMCG, financial services and telecoms.



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