A new option for can labelling was launched by Avery Dennison at Labelexpo 2015. The new AeroDress technology is designed for low-volume production runs and allows both late-stage differentiation and the relabelling of obsolete printed cans.
Rob Groen in ‘t Wout, segment leader of HPC & beer and beverage at Avery Dennison explains the new label overcomes a number of existing obstacles and offers brand owners and converters new opportunities for can decoration. ‘Direct print needs high volumes, and alternatives such as roll-on-shrink-on and shrink sleeve are not compatible with printing techniques such as foils and silk screens.’
The AeroDress solution is said to offer a new approach as a viable labelling technology that covers a can completely and delivers a high-quality end result.
Premium end results
Suitable for both aluminium and tinplate cans, the new technology is compatible with a wide range of printing techniques including letterpress, flexo, gravure, silk screen and foils. A newly designed white filmic facestock shrinks to fit curves at the ends of a can with a shrink ratio up to 20 per cent, to ensure a premium brand image.
Because it is a self-adhesive labelling technology, it can be implemented easily with minor modifications to labelling machines. Implementation involves the addition of hot air equipment, which is used to shrink the label and dress the can.
According to Groen in ‘t Wout, the AeroDress label has the opacity needed to cover any previous information on a can. ‘Obsolete cans can be relabelled with this technology, without having to compromise on shelf appeal. The benefits also extend much further. Small-scale applications can be completed quickly, and it’s great for inventory control and supply chain flexibility.’
The labelling option is offered with low minimum order quantities, short lead times and a competitive cost for applications of 20 000 units or less.