The eye area is the first part of the body to reveal visible signs of fatigue, stress, unhealthy lifestyles and ageing. As a result, many consumers are seeking safe and easy-to-use products that can protect their eye contours and enhance their skin luminosity.
With Seanactiv, BASF’s Care Creations has developed a new ingredient, based on organic-certified marine algae Fucus vesiculosus, which improves the appearance of the eye contour within the first week of application.
Sourcing algae with respect for the natural life cycle
Algae are photosynthetic organisms that can grow under extreme conditions. Due to the tides, Fucus vesiculosus spends as much time living underwater as it does on rocks or sand, making it particularly resistant to different conditions and temperature variations.
The seaweed used in Seanactiv is harvested manually under government license, in line with good collection practices that ensure regeneration of the biomass. It is extracted via a gentle, selective procedure that concentrates the active fucoidan molecule present in the algae. This sulphated polysaccharide is characterised by fucose monomers and has long been known for its beneficial properties in food, health and beauty.
A three-step mode of action
In a clinical study consisting of 24 healthy, female volunteers aged between 18 and 65, Seanactiv formulated at 1% in a cream was shown to improve the appearance of dark circles within just one week, with a 11% decrease in skin pigmentation intensity. At the same time, skin roughness was reduced by 14%, leading to a visually perceptible improvement in the appearance of crow’s feet wrinkles.
Seanactiv was also shown to visibly improve skin luminosity of the eye area for a fresher, healthier complexion. Click here to download the formulation: Silky Eye Concentrate, featuring Seanactiv.
Soluble in water, Seanactiv is 99.8% from natural origin and complies with the COSMOS standard for natural and organic cosmetics. Seanactiv is available locally from Botanichem.