Biotherm appoints Gregory Benoit global brand president

Gregory Benoit global brand president Biotherm
Gregory Benoit global brand president Biotherm

Gregory Benoit has been appointed global brand president of Biotherm.

Benoit succeeds Giulio Bergamaschi who, after three years at the Blue Beauty skincare brand, has decided to take his career in a new direction.

Leading expert in skincare

Benoit will report to Cyril Chapuy, president of L’Oréal Luxe Division.

He joined the L’Oréal Consumer Products Division in France in 2006, serving first in operational marketing at LASCAD and then in the international teams of L’Oréal Paris, where he was the global Head of Marketing for L’Oréal Paris Men Expert before taking up the role of deputy general manager at Garnier.

Benoit is a leading expert in skincare for both women and men, as well as in innovation and development. Passionate about sustainability, he is a crusader for environmental causes.

“It is an honour to take on the mantle of leading Biotherm as the brand celebrates its 70th anniversary. From its scientific roots in Monaco to the incredible partnerships that the brand has built with our NGOs, Biotherm has always been at the forefront of Blue Beauty. I am humbled to take on this role and convinced, now more than ever, that beauty can, and will, have a positive impact on our planet.”

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