Acdoco South Africa, a specialist consumer packaged goods distributor, has secured the exclusive distribution rights for BlanX White Shock Toothpaste in South Africa.
In the last few years there has been an imitable growth in premium whitening oral care with the global industry being valued at over US$6 billion. Coswell, brand owner of the BlanX range and Italian manufacturer of personal care products identified a gap in this growing segment for an oral care whitening product range formulated without harmful ingredients. Its point of innovation harnesses natural light to fuel the whitening process. BlanX contains Actilux formula, which is activated by sunlight to whiten teeth. This product can be used in conjunction with an LED light designed exclusively to boost the effect of the Actilux formula. For an even more intensive treatment and quicker whitening action one can use the BlanX Treatment with the LED Bite device for up to four shades whiter teeth in just two weeks.
‘Blanx is a category value accelerator, offering consumers a new, gentle and very effective whitening solution. The response and uptake in the South African market thus far has exceeded expectations,’ states Jason Frichol, MD of Acdoco SA
BlanX White Shock Toothpaste is available, at selected Clicks stores nationwide.