Making it in a man’s world

This Women’s Day we are celebrating the strong women in the F&B industry like Bokang Thibela from Endress+Hauser, who is making waves as a sales engineer. Here’s what Bokang had to say about being a woman in a male-dominant industry.

Bokang Thibela, Sales Engineer at Endress+Hauser
Bokang Thibela, Sales Engineer at Endress+Hauser

Q: What is your current role at Endress+Hauser?

A: I am an external sales engineer at Endress+Hauser South Africa. In 2018 I joined the Endress+Hauser team to fulfil my passion for sales. I have since managed to grow my customer base significantly.

Q: What challenges are you currently faced with in your daily work life?

A: The biggest challenge I face now is not being able to interact face to face with my customers due to Covid-19. However, I had to quickly adapt to the new norm and use the digital tools available to me to continue serving my customers.

Q: What do you love and value the most about Endress+Hauser?

A: Endress+Hauser is a very warm family orientated company that sincerely cares for their employees. I also find it easy to engage with customers and build relationships because most customers in the industry are familiar with the Endress+Hauser brand and trust our products, solutions and services.

With Covid-19 pandemic disrupting economies so much, many businesses had to let go of their employees. Endress+Hauser, however, believe in the retention of their people and was one of the businesses that retained and supported their staff in these difficult times, making sure that their employees have income security and a sense of job security in the medium to longer term. I truly value being part of Endress+Hauser and am thankful for the peace of mind during these challenging times.

This situation has also taught me, not to take life and my loved ones for granted. I value my family more than ever now.

Q: What motivates you?

A: My motivation is to become a better person, to work hard, pray and stay dedicated. Everything works together for your good if you are positive and driven.

Q: What is your experience of being a woman in the process automation industry?

A: I must admit that it is not easy being in a male-dominated industry. However, with hard work, dedication, perseverance and a willingness to learn, I have managed to overcome a few hurdles. I am very grateful for the opportunity to work for a company that believes in equality and women empowerment.

Q: How do you spend your leisure time?

A: I am family oriented. I always treasure time with family and friends. I also love reading, cooking, and travelling …well before Covid-19 took over our lives.

Q: How do you balance work and your personal life?

A: I am a hard-working woman who believes in setting goals and crushing them. However, it is also important for me to take some time off to refuel and rest if need be. As a wife, mother, daughter and sister I ensure balance between work and personal life by dedicating time for my loved ones and appreciating every moment. As the saying goes, “We shouldn’t be too busy making a living that we forget how to live.” Book that getaway, go for dinner dates, book that spa treat and reward your body, as it is the only place you have to live in.

Q: Why is Women’s Day important to you?

A: Women’s Day is very significant as it reminds me of the 20 000 brave women who protested and fought for equality and the liberation of women in South Africa in 1956. These fearless women paved the way for us to live freely and be treated equally. Today, we can express ourselves and are able to venture into industries that were previously male dominant.

Q: What are 5 things that you think women should always remember?


  • Stay true to yourself.
  • Set achievable goals.
  • Fall in love with yourself.
  • Don’t let negative circumstances determine your future.
  • Read more.

Visit the official COVID-19 government website to stay informed: