On Wednesday, 7 April 2021, in true Spritzer fashion, Brutal Fruit launched its all new Ruby Apple Spritzer 620ml Grand Luxe in high style with a larger-than-life mapping of the new bottle projecting across the entire southside of all 54-storeys covering 12 600 square meters of Africa’s tallest building for the 1st time ever!
That’s 234-metres of glowing beauty – an ode to women – right at the top of Jozi, just where it belongs.
Lit and filmed by FPV drones (drones which are the future of cinematic drone filmmaking as well as used in major productions in Hollywood) they helped light up the sky and the pool deck of the Leonardo Hotel where an exclusive amount of guests got to experience this epic experience first hand, responsibly. 88 000 lumens were projected on the south side of the building and guests got to experience this iconic unveiling with sets from the best DJs in the country; DBN GOGO and Black Motion, a violin performance from SA’s Bubble, and a show-stopping routine by synchronized swimmers taking to the pool. It was memorising.
Celebrating SA women
The Ruby Apple Spritzer 620ml Grand Luxe is the newest edition of the Brutal Fruit sophisticated product family. The beloved beverage, most loved by South African women continues to celebrate South African women and all of their achievements, enabling sister squads to share in all their wins together. For this grand milestone, the brand did not settle on turning heads, but lifting them instead!
How we did it? “The massive goal of making the towering structure sparkle in Brutal Fruit’s signature pink was no small feat. But, as a brand that is inspired by women and that lives to reflect that inspiration, we knew we needed to make it happen as a reminder to all our ladies that no goal is too far from reach, and no win too small to celebrate,” says Colleen Duvenage marketing director Brutal Fruit.
The next time you and your girls want to pop the lid to celebrate your successes, big or small, do it with the new Brutal Fruit Ruby Apple Spritzer 620ml Grand Luxe – just like your special moments, it’s made to be shared, responsibly.