Burger King Finland placed outdoor ads outside its competitor’s restaurants, promising free delivery if you set your pickup location to a McDonald’s restaurant.
“Nearly every district in Helsinki has a McDonald’s restaurant. Sadly Burger King is not quite as common. We feel for the whopper-less city dwellers of these regions. We know how it feels like to yearn for the taste of our juicy flame-grilled burgers. But lucky for them, there’s an easy fix,” says Kaisa Kasila, brand manager of Burger King.
Free of charge
Helsinkians who ordered Burger King and picked up their order from their nearest McDonald’s restaurants got the delivery free of charge from the 29 June to the 1 July. A local food delivery and takeout app Wolt (similar to UberEats) was in on the prank.
The campaign revolved around outdoor advertising in a few carefully selected places near local McDonald’s restaurants. It was also spotted on social media where micro influencers shared their experiences on the free delivery.