Cappy invites you to Nurture the Moment

Coca-Cola Africa (Proprietary) Limited, the marketing services company of The Coca-Cola Company in South Africa has launched a new marketing campaign for its juice brand Cappy that invites consumers to ‘Nurture the Moment’.

The company has also launched a new product under its fruit juice blend brand Cappy, called Cappy Burst. Two refreshingly affordable flavours, Cappy Orange Burst and Cappy Apple Burst, will hit the shelves of local retailers, spaza shops and wholesalers nationwide starting from 5 October 2020.

“The Cappy brand has seen phenomenal success in South Africa and steady growth in the two years since we launched the brand as it’s become one of the top ready-to-drink juices,”

says Luis Avellar, general manager of Coca-Cola in South Africa. “Now we’re introducing more variations and packaging so even more people can enjoy the brand for less.”

Nurture the Moment
The Cappy brand has launched a new advertising campaign, “Nurture the Moment”

On-the-go

The deliciously refreshing drink will appeal to our younger, on-the-go consumer. Cappy Burst bottles feature the distinctive black Cappy logo on a transparent PET plastic bottles or returnable glass bottle. The new returnable glass bottles are part of the company’s World Without Waste vision to increase the amount of returnable packaging in the system.

Cappy Burst in the returnable glass bottles will retail at a recommended price of R5 for 300ml (excluding a deposit of R1.50) and R10 for a 1.25L bottle (excluding a deposit of R3). Cappy Orange Burst and Cappy Apple Burst are also available in PET plastic bottles at a recommended price of R5 for 200ml, R9 for 500ml and R19 for 1.5L.

Cappy Orange Burst
Cappy Burst bottles feature the distinctive black Cappy logo on a transparent PET plastic bottles or returnable glass bottle

Nurture the moment

The Cappy brand has also launched a new advertising campaign, “Nurture the Moment”, which invites people to find the beauty in simple moments of connection. The campaign is being rolled out across TV, radio, outdoor media, digital and social media.

The striking creative behind the campaign bridges the brand’s historic place at the family table into a conversation. Cappy recognises that emotional nourishment derived from life’s every day moments matters.

“I’m excited about this campaign as it touches upon something that this year has taught us – that family moments are important. And although life can be busy and complicated, no moment is too big or small to be nurtured by the bold and refreshing taste of Cappy,” says Stephan Czypionka, marketing director for Coca-Cola Southern & East Africa. “South Africa will be the first market to air this new versatile campaign, followed by numerous other markets across Africa in 2021 which will help strengthen our juice brands.”



Latest


26 Oct 2020
Webinar explores opportunities in packaging in the new normal

Specialised Exhibitions collaborates with New Media on a highly successful Propak Cape packaging industry webinar. Having been postponed from October…

Webinar explores opportunities in packaging in the new normal

Specialised Exhibitions collaborates with New Media on a highly successful Propak Cape packaging industry webinar. Having been postponed from October 2020 to June 2021 due to the COVID-19 pandemic, Propak Cape will celebrate its 21st anniversary next year. Although disappointed that the 2020 Propak Cape exhibition had to be rescheduled,…

26 Oct 2020
Omron launches HD-1500 mobile robot with immense payload capacity

Industry-leading HD-1500 from Omron expands the possibilities for autonomous material transport.  Omron has announced the launch of the HD-1500, the strongest and latest…

Omron launches HD-1500 mobile robot with immense payload capacity

Industry-leading HD-1500 from Omron expands the possibilities for autonomous material transport.  Omron has announced the launch of the HD-1500, the strongest and latest addition to the company’s series of mobile robots. The new HD-1500 boasts a heavy payload capacity of up to 1 500kg. It is ideal for modern factories, where autonomous material handling…

23 Oct 2020
Woolworths releases South Africa’s favourite premium wines in 2L boxes

Woolworths has just released an impressive range of four premium 2L boxed wines. The COVID-19 pandemic and associated lockdowns have…

Woolworths releases South Africa’s favourite premium wines in 2L boxes

Woolworths has just released an impressive range of four premium 2L boxed wines. The COVID-19 pandemic and associated lockdowns have not only changed the way we view hygiene, personal space and health, but it’s also affected the way in which we shop and even think about shopping. A few years…

23 Oct 2020
Boschendal is first Cape Winelands farm to receive animal welfare certification

The beef cattle and pigs at Boschendal are now Certified Animal Welfare Approved by A Greener World (AGW). Certified Animal…

Boschendal is first Cape Winelands farm to receive animal welfare certification

The beef cattle and pigs at Boschendal are now Certified Animal Welfare Approved by A Greener World (AGW). Certified Animal Welfare Approved by AGW is the only higher animal welfare certification in South Africa and Boschendal is the first farm in the Cape Winelands to meet the programme’s standards, which…


Top stories


07 Feb 2020
Deli meat producer creates SA’s first plant-based sandwich slices

Feinschmecker Deli Meats, who have built up a formidable reputation as the market leader in speciality deli meats in South…

Deli meat producer creates SA’s first plant-based sandwich slices

Feinschmecker Deli Meats, who have built up a formidable reputation as the market leader in speciality deli meats in South Africa, has launched a range of plant-based sandwich slices under the brand name Gudness. It is the first range of its kind produced in SA.

31 Mar 2020
Sleep friendly food and beverages are the next big trend with millennials

GlobalData predicts that sleep-friendly ingredients in food and drinks are the next big trend as it aligns with consumers’ desire…

Sleep friendly food and beverages are the next big trend with millennials

GlobalData predicts that sleep-friendly ingredients in food and drinks are the next big trend as it aligns with consumers’ desire for a good night’s rest through natural methods.

18 Mar 2020
Avocado growers celebrate the ancient history of avos this season

According to the THP 2020 Flavour & Trend Forecast*, Michelin star restaurants around the world will be increasingly seeking out…

Avocado growers celebrate the ancient history of avos this season

According to the THP 2020 Flavour & Trend Forecast*, Michelin star restaurants around the world will be increasingly seeking out traditional ingredients from some of the oldest civilizations this year, particularly Central and South America.

18 Mar 2020
Limpopo residents become eco-warriors

Residents in northern Limpopo are becoming eco-warriors thanks to a new campaign which aims to see environmental waste reduced and…

Limpopo residents become eco-warriors

Residents in northern Limpopo are becoming eco-warriors thanks to a new campaign which aims to see environmental waste reduced and much-needed jobs created.


Visit the official COVID-19 government website to stay informed: sacoronavirus.co.za