Castle Lite locks in the cold this summer

Whatever your choice of fun- whether it’s a picnic in the park, jazz by the lake, a braai with friends in your back yard, a journey to your hometown to catch up with loved ones, or your choice from a plethora of parties catching up with friends, you’re in for an experience like no other! Castle Lite, Africa’s biggest premium beer brand, is once again changing the game by pioneering a new path in the beer market.

The all-new Cold Lock, is the only lab-tested, secondary packaging in Africa that keeps beer extra cold for three hours with no ice and after being pre-refrigerated, hits the shelves of your local retailer this week.

Castle-Lite-FB

Cold indicator

Set to completely reshape the consumer’s drinking occasion and experiences, the 16X500ml can capacity Cold Lock represents a new era in the brand’s long history of paradigm-shifting innovations. Fans of the brand will be familiar with the two-stage Cold Indicator which was introduced in 2013 that let you know when your beer is cold, the Ice Core cooler in 2014, a Quick Chill Innovation which when added to ice cooled your beer quicker, and the first-ever re-sealable 910ml returnable pack in 2018.

Summer favourite

The trendy and premium, yet affordable, Cold Lock is sure to be a summer favourite with its extraordinary ability to keep beer cans extra cold much longer than normal secondary package, which has a firm handle that makes it easy to carry. This means that the Cold Lock keeps the party going with extra cold beers for over three hours with no ice without having to get up and replenish the drinks.

But, the Cold Lock is more than just looks, the innovation has received the all-important seal of approval from SGS South Africa, the global authorities in inspection, verification, testing and certification.

This first-of-its-kind innovation sees Castle Lite remaining true to its extra cold proposition allowing consumers extended enjoyment with their favourite Extra Cold beer.

The Castle Lite Cold Lock hits stores across South Africa today and retails for R199.99.



Latest


15 Jun 2021
Why you should be using PVC cling film to keep food fresher

Polyvinyl chloride (PVC) or vinyl cling film has been widely and commercially used since the 1950’s to wrap and protect…

Why you should be using PVC cling film to keep food fresher

Polyvinyl chloride (PVC) or vinyl cling film has been widely and commercially used since the 1950’s to wrap and protect food. It offers a high clarity, puncture resistant packaging solution that keeps food fresher for longer, allows for quick, visual identification and has literally revolutionised the food industry. Benefits of…

14 Jun 2021
Cama develops high-velocity packaging to keep up with growing demand for instant noodles

In a recent project, Cama was tasked with developing a new secondary packaging solution for one of the worlds largest…

Cama develops high-velocity packaging to keep up with growing demand for instant noodles

In a recent project, Cama was tasked with developing a new secondary packaging solution for one of the worlds largest food and confectionary suppliers, at a brand-new greenfield site in India. The customer, seeing a 30% increase in noodle demand even before the pandemic, was eager to start exploiting the…

11 Jun 2021
Sidel reduces repacking activities with Cermex EvoPack

To meet the need for extreme case counts while still dealing with the standard high-production formats, Sidel is launching Cermex…

Sidel reduces repacking activities with Cermex EvoPack

To meet the need for extreme case counts while still dealing with the standard high-production formats, Sidel is launching Cermex EvoPack, a highly flexible Industry 4.0 case-packing platform for shaped containers in wrap-around blanks, trays & Shelf Ready Packaging (SRP). Changing consumer preferences, sustainability requirements as well as the growing…

10 Jun 2021
fdt Africa cancelled

food & drink technology (fdt) Africa, the premier trade fair for the processing, filling, packaging and logistics for Africa’s food…

fdt Africa cancelled

food & drink technology (fdt) Africa, the premier trade fair for the processing, filling, packaging and logistics for Africa’s food and beverage industry, has been cancelled. Suzette Scheepers, CEO of event organisers Messe Muenchen South Africa, says the event, which had been scheduled to take place at the Gallagher Convention…


Top stories


07 Feb 2020
Deli meat producer creates SA’s first plant-based sandwich slices

Feinschmecker Deli Meats, who have built up a formidable reputation as the market leader in speciality deli meats in South…

Deli meat producer creates SA’s first plant-based sandwich slices

Feinschmecker Deli Meats, who have built up a formidable reputation as the market leader in speciality deli meats in South Africa, has launched a range of plant-based sandwich slices under the brand name Gudness. It is the first range of its kind produced in SA.

18 Mar 2020
Avocado growers celebrate the ancient history of avos this season

According to the THP 2020 Flavour & Trend Forecast*, Michelin star restaurants around the world will be increasingly seeking out…

Avocado growers celebrate the ancient history of avos this season

According to the THP 2020 Flavour & Trend Forecast*, Michelin star restaurants around the world will be increasingly seeking out traditional ingredients from some of the oldest civilizations this year, particularly Central and South America.

18 Mar 2020
Limpopo residents become eco-warriors

Residents in northern Limpopo are becoming eco-warriors thanks to a new campaign which aims to see environmental waste reduced and…

Limpopo residents become eco-warriors

Residents in northern Limpopo are becoming eco-warriors thanks to a new campaign which aims to see environmental waste reduced and much-needed jobs created.

31 Mar 2020
Sleep friendly food and beverages are the next big trend with millennials

GlobalData predicts that sleep-friendly ingredients in food and drinks are the next big trend as it aligns with consumers’ desire…

Sleep friendly food and beverages are the next big trend with millennials

GlobalData predicts that sleep-friendly ingredients in food and drinks are the next big trend as it aligns with consumers’ desire for a good night’s rest through natural methods.


Visit the official COVID-19 government website to stay informed: sacoronavirus.co.za