11 Apr 2023
Study shows strong link between sound, smell and consumer behaviour
IFF and IRCAM Amplify study shows consumers’ online purchases for perfume are driven by sound. In an in-depth study conducted with IRCAM Amplify, a Paris-based sound research and design lab, IFF has demonstrated that there this a strong link between sound, smell, emotion and consumer behaviour.The research highlights the auditory-olfactory association in an online purchase experience. Study results show...