Ethnic Care

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02 Aug 2017
Keratin alternative for stronger, healthier hair

These days, having beautiful hair has a multitude of meanings for consumers. While the concept is influenced by factors such…

Keratin alternative for stronger, healthier hair

These days, having beautiful hair has a multitude of meanings for consumers. While the concept is influenced by factors such as ethnicity, regional concerns and trends, gorgeous locks are always synonymous with strong, healthy looking hair.

23 May 2017
The edge of innovation

The biggest challenge in Ethnic beauty care is research and development. Catering to multicultural consumers requires product development for a…

The edge of innovation

The biggest challenge in Ethnic beauty care is research and development. Catering to multicultural consumers requires product development for a much broader range of hair and skin types. Ethnic skin is better adapted to the sun, but when exposed to a cold, dry climate it loses its protective hydrolipidic film…

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