Marketing | Pharmaceutical & Cosmetic Review

17 Dec 2020

Marketing campaign for in-cosmetics Global awarded for excellence

Reed Exhibitions UK has scooped the Best Marketing Campaign – Trade Award at the AEO Excellence Awards 2020. The marketing campaign was for one of its largest trade events, in-cosmetics Global 2019. Increase in visitors The judges applauded the campaign for its targeted marketing messages and impressive social media campaign which resulted in an ‘admirable...

07 Sep 2020

BIC invites you to Shine, Your Way with launch of Miss Soleil Sensitive razor

BIC is kicking off a new confidence movement aimed at empowering young South African women. The newly launched ‘Your Shine, Your Way’ campaign comes in line with the release of the brand’s new Miss Soleil Sensitive razor and looks to help young women embrace their power to shine. Best shaving solutions BIC understands that South...

09 Dec 2019

World’s first nutricosmetic restaurant opens its doors in Cape Town

The first nutricosmetic restaurant of its kind has opened its doors creating a buzz around Cape Town. ERTH is the culmination of umbrella company The Skin Co. which launched in January this year. This brand is steadily making its mark in the wellness and skincare industry. Healthy radiance inside and out The space endorses the...

13 Nov 2018

Industry partners innovate with roll-on face care serum

Clariant has created a skin soothing serum in a roll-on format, which has been sponsored to select tradeshows as gifts for guests. The serum made its debut in Monaco at Luxepack, which took place from 1 to 3 October.

29 Oct 2018

BASF Personal Care expands its presence in sub-Saharan Africa

BASF is expanding its presence in the personal care industry in sub-Saharan Africa. The company strengthens its network of local expertise in marketing, research and sales and announced the official opening of a state-of-the-art application laboratory in Nigeria at the beginning of 2019.

17 Oct 2018

Mondi’s fully recyclable flexible pouch

Mondi, in collaboration with Werner & Mertz, will introduce a new, patented 100 percent recyclable pouch with detachable decorative panels in 2019. This comes after almost four years of development. The pouch will replace conventional flexible packaging for Frosch, a home care brand sold in the US and UK.

10 Sep 2018

Givaudan Active Beauty introduces EVE

Active Beauty took their digital strategy one step further by creating EVE, a new disruptive application for New Product Development (NPD). EVE’s intelligent matrix was conceived to rapidly identify the perfect match between a product brief and Givaudan Active Beauty’s exhaustive range of active cosmetic ingredients.

16 Jul 2018

Smart Media and Dis-Chem champion Youth Month initiatives

In-store advertising innovators Smart Media are working with Dis-Chem Pharmacies to drive awareness for two CSI campaigns, FOR YOUth and Million Comforts. Building on the theme of Youth Month that took place in June in South Africa, these campaigns are focused on benefitting critically important demographics of the country.

02 Jul 2018

Oxy’s new look campaign boosts self-confidence

In its quest to remain at the cutting edge of a competitive market, Oxy skin care has recently moved away from its Superhero concept to a cleaner fresher look with a new key message, ‘Be Confident’.

02 Jul 2018

Dove launches ‘No digital distortion’ mark

Beginning in July 2018, Dove is taking another step in ensuring beauty is a source of confidence and not anxiety with the launch of a 'No digital distortion mark'. The Mark will roll out across all branded content globally beginning in July with deodorant campaigns leading the initiative. By 2 January 2019, the mark will be incorporated into all static imagery showcasing women, across print, digital and social and will represent that the image is not distorted. Dove will be held accountable to only show accurate and genuine portrayals of people, showing them how they are in real life. The ambition of the Mark is to help women and girls navigate the media landscape letting them know that the image they see has not been digitally distorted to fit the ideals of what beauty is and isn't.