Three of South Africa’s most recognisable names- Lucas Radebe, Nhlanhla Nciza and Laduma Ngxokolo – have joined Chivas Regal as brand partners.
Lucas Radebe – an African football icon, along with Nhlanhla Nciza -a trailblazer in music and Laduma Ngxokolo –a fashion innovator, are an ideal fit for the Chivas Regal brand as they embody the Chivas Regal spirit of generosity and winning the right way.
‘Through their careers, our brand partners have shown that success, and everything in life, is better when shared,’ says Chivas Regal South Africa’s marketing manager Shelley Reeves. ‘They’ve shown South Africans that winning the right way means sharing worthwhile moments and success with others. Radebe proved this throughout his career by being the pride and joy of South African football, Nciza through her legendary music career with Mafikizolo and Ngxokolo by continuing to uplift his culture and the people of South Africa through fashion innovation,’ she adds.
As part of the brand’s commitment to generosity, Chivas Regal will support and champion the soon to be revealed passion projects of the brand partners.
For Lucas Radebe, sharing success means interacting with everyday people, by going back to his community to share pearls of wisdom.
Nciza has high aspirations for the Chivas partnership – she wants to use this wonderful platform to empower women in music ‘This is giving me the opportunity to give back to someone and say, ‘hey, come through – there’s an opportunity for you’,’ she says.
‘Someone must live their passion and aim to help others achieve business success through their creativity,’ adds Ngxokolo. ‘When someone is not doing something they’re passionate about, I don’t think they reflect the Winning the Right Way ideology.’