Clariant gets conscious about beauty

#consciousbeauty is taking off in Latin America. As consumers adapt personal care buying behaviour to contribute to a more sustainable world, Clariant answers their call for natural ingredients and environmental claims in its new products at in-cosmetics Latin America 2019.

New natural actives, silicone substitutes and a non-palm sourced powerful sensory additive will be presented for the first time to Latin America’s personal care industry, one of the fastest growing and most vibrant in the world1. They belong to Clariant’s global Envisioning Beauty brand with its five focus areas – sensorial effects, functional claims, naturals, preservatives and active ingredients – dedicated to supporting the Beauty Industry as it transforms to be more sustainable, innovative, inclusive and aspirational, considerations that are increasingly on the agenda of the region’s consumers.

The best of nature

Clariant Active Ingredients relies on science to take the best nature can offer and transform it into powerful active ingredients. New seaweed-based Epseama sourced from ugly food2 offers a pioneering approach to the anti-aging segment, addressing the three main causes of skin aging: chronoaging, photoaging and inflammaging. The active opens up an evolution in effective anti-aging by targeting the long non-coding skin rejuvenator RNA 886, resulting in fewer signs of wrinkles, better skin hydration and improving signs of pigmented spots. As a natural extract it also addresses the rising demand for natural and organic ingredients in anti-aging products.

Clariant-concious-beauty

As Latin America’s consumers pay more attention to the ingredients in their cosmetics, Clariant supports formulators in successfully creating extraordinary feathery textures with natural substitutes to silicones.

Green performers

Belonging to Clariant Naturals “Green Performers” which are ideal for achieving high Renewable Carbon Index (RCI) formulations with no performance trade-off, nature-derived Plantasens Flash 80 and Flash 100 are plant-based lightweight emollients that enable appealing weightless textures and delightful sensory without silicones. They deliver functionality and special sensory to multifacted applications, from body mousses and shampoos to easy-spreading suncare and make- up.

For the rinse-off category, new GlucoTain Sense, from the Sensorial Effects portfolio, opens up options to use a non-palm sourced mild surfactant to achieve a rich and creamy foam and deep- caring after feel. Its innovative texture and high RCI combination offers differentiation opportunities for a wide range of application segments, including bar and liquid soaps, hair care and multifunctional facial cleansing.

George Nunes, head of Consumer Care – Latin America, BU ICS Clariant, comments: ‘We are in a more dynamic, fragmented, digital and inclusive environment than ever before, in which consumers are looking for a more holistic perspective in terms of personal care products. Through Envisioning Beauty we partner with our customers to open up new directions and ingredients that can help them meet specific trends in skincare and hair care with products that reflect consumers’ preferences.’

Envisioning Beauty supports future innovation for personal care by clustering products within five priority areas chosen through market foresight and customer insight to address the most relevant needs of this trend-guided industry. Solutions providing demonstrable benefits to specific challenges are simple to find on Clariant’s website, whether it is an established brand, indie or contract formulator on the lookout.

Discover Envisioning Beauty at in-cosmetics Latin America 2019 Booth J40, 18-19 September, São Paulo, Brazil.

References:

1 Goldstein Research: Latin America Cosmetics Market Report- Scope, Share, Y-o-Y Growth Rate, Trade Data, Revenue Graph, Insights, Dynamics Trends, List of Manufacturers & Key Players, Future Forecast 2017-2025

2 “Ugly food” means that it is partially used in processed food.



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