Personalise your formulations with Clariant's new BeautyCraft Boosters

Join the personalisation trend with Clariant’s skin care and cleansing collections of BeautyCraft Boosters. These collections give beauty brands a flying start at delighting consumers with individually customisable and high-efficacy products. 

BeautyCraft Boosters provide inspiration and ready-to-use formulations for delivering a transformational personal care experience. The experience is all about the end-user and offers regimen versatility. Each collection features a base formula and multiple booster variants to enhance or change the functionality of the base, meeting consumers’ craving for a greater sense of control. 

“Not every day is the same when it comes to a person’s skin or hair care needs. Our BeautyCraft Booster collections allow brands to put their consumers in the driver’s seat of their personal care regimens, giving the individual control of meeting their needs at a particular time. By simply adding a few drops of a specific booster to a base moisturiser or cleanse, a product will transform into a much-needed exfoliating scrub, mattifying lotion, or even an anti-frizz rinse-off shampoo. So simple yet so effective, the possibilities for personalisation are endless,” says Tori Dunn, applications chemist at Clariant and the formulator who designed the collection of boosters. 

Clariant's BeautyCraft Cleansing Collection
The possibilities for personalisation are endless with Clariant’s BeautyCraft Cleansing Collection

Embracing beauty consumers’ needs

Clariant’s new concept embraces a wide variety of current beauty consumer needs. From delivering a wow factor, transformational experience to offering the assurance of mild formulations, as well as natural origin content, compatibility with environmental labels, and all-important data-backed efficacy. Novel texture and colour changes also heighten appeal as well as add the practicality of feeling or seeing the product transformation in action. 

The base formulas and boosters comprise a variety of mild functional ingredients and actives. These range from mild sugar surfactants like GlucoTain Sense and GlucoTain Care (excellent sensory additives), to actives like BioDTox, which offer strong antioxidant protection from pollutants. Backing these formulations, Clariant has substantiated a number of claims through testing such as skin moisturisation, sting test and frizz evaluation. These results can aid brands in delivering products backed by credibility and proven claims. 

Discover the BeautyCraft Collections 

  1. The Cleansing Collection: Transform this every-day “not your basic cleanser” into a fun marshmallow-like detoxifying wash, a gentle facial scrub, a potent anti-frizz hair shampoo, or a perfectly pH balanced gel to oil intimate cleanser. 
  2. The Skin care Collection: Transform a daily hydrating gel serum into a skin energising morning moisturiser, a mattifying face lotion, illuminating primer base, or a pollution protecting face and neck milk. 

Learn more during an inspirational webinar

To hear from the experts directly, join Clariant’s North America Personal Care team for an inspirational webinar taking place on 31 March at 2:00 PM ET. The BeautyCraft Boosters – A Customized Personal Care Experience webinar will be led by Clariant’s technical team, which will walk attendees through these newest concepts that spotlight the trend of customisation. Click here to register to secure your seat and to take part in the discussion. 

Additionally, BeautyCraft boosters will be featured at the 2022 NYSCC Suppliers’ Day, stand 803, on 3 and 4 May in New York, where Clariant will also showcase its latest solutions for the personal care industry. 

For more information and to request a sample, visit the BeautyCraft Boosters webpage

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