Concerns over sustainability are growing; from tackling climate change, to social, health and technological progress. Sustainable investment funds can be a way to combine profit with positive impact.
But are people being properly motivated to invest sustainably, and use their personal finances to proactively prepare the world for the changes ahead? We spoke to over 25,000 people, from 32 countries around the world, about their attitudes towards sustainable investing.
The results identified several challenges that are preventing sustainable investing from becoming widely adopted. Whilst people see sustainability as a priority, it’s often overshadowed by immediate financial motivations. Similarly, people don’t feel like they are properly encouraged to invest sustainably. Therefore, their personal finances are not deployed in a way that could contribute to a more sustainable world.