Cosmetify’s hottest beauty products of 2021

Online beauty discovery platform, Cosmetify, has released its brand new Cosmetify Index, which reveals a 2021 rundown of the beauty industry.

The Q4 report explores the most searched brands, the year’s most powerful beauty influencers, the world’s fastest rising beauty brands, the beauty brands losing popularity in 2021, each country’s most-searched beauty brand, which brands have the most followers, tags and engagement on Instagram, each country’s favourite beauty brand, Cosmetify’s most popular sustainable brands and Cosmetify’s hottest beauty products of 2021.

Cosmetify beauty brands
Favourite beauty brands across countries according to Cosmetify

2021’s Hottest Beauty Brands, Ranked

They have taken five major factors into account to reveal the 100 hottest beauty brands of 2021. Ranking each brand on the number of Instagram followers and hashtags, their ‘engagement rate’ on Instagram, the overall brand searches annually and the year-on-year change in searches.

1.         Huda Beauty

2.         MAC Cosmetics

3.         Anastasia Beverly Hills

4.         Avon

5.         The Body Shop

6.         Yves Rocher

7.         Florence by Mills

8.         Lush

9.         Oriflame

10.       Kylie Cosmetics

Beauty influencers

The Most Powerful Beauty Influencers of 2021 (based on YouTube subscribers, estimated earnings per YouTube video, Instagram followers, estimated Instagram earnings per post, combined YouTube and Instagram followers and combined YouTube and Instagram earnings per post)

1.         James Charles

2.         Bretman Rock

3.         Yuya

4.         Mari Maria

5.         Jeffree Star

6.         Nikkie de Jager

7.         Zoe Sugg

8.         Nikita Dragun

9.         Camila Coelho

10.       Bianca Heinicke

Many of the faces behind beauty brands are just as well-known as the products themselves. Already-established celebrities possess a powerful platform in which to shout about their brand and get their message across.

2021’s Rising Stars of Beauty

Here are the individuals who have seen the biggest increase in consumer interest compared to 2018 according to Google Trends data.

#1 JLO Beauty

#2 Mallows Beauty

#3 Le Prunier

The Beauty Brands Losing Popularity in 2021

#1 Jeffree Star Cosmetics

#2 Kat Von D Beauty

#3 Clinell

Biggest Social Following

●          Most Followed – Huda Beauty – 49.5 million Instagram followers

●          Most Tagged – Kylie Cosmetics – 25.4 million Instagram followers

●          Best for Engagement – MAC Cosmetics – 24.2 million Instagram followers

Each Country’s Favourite Beauty Brand

#1 Avon – Favoured in 37 countries

#2 Oriflame – Favoured in 25 countries

#3 The Body Shop – Favoured in 21 countries

Cosmetify’s Hottest Beauty Products of 2021

#1 Charlotte Tilbury Hollywood Flawless Filter

#2 The Ordinary AHA 30% + BHA 2% Peeling Solution

#3 CeraVe Foaming Cleanser For Normal to Oily Skin

Cosmetify’s Most Popular Sustainable Brands

#1 REN

#2 Kiehl’s

#3 Aveda

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