Croda, international specialty chemical manufacturer, is creating the first North American plant that will lead to 100 per cent sustainable non-ionic surfactants’ active emulsifying agents, which help keep oil and water together. These are used in a range of products from face cream and toothpaste to paint and laundry detergent.
Meeting sustainability and performance needs
Croda International group chief executive, Steve Foots and its president of personal care and actives, Kevin Gallagher, were joined by Delaware (US) governor Jack Markell and other state officials at Croda’s facility in New Castle, Delaware, in the US for the ceremonial groundbreaking event on 28 April. The new plant will be located at the company’s Atlas Point facility in New Castle (US).
‘This investment represents a tidal shift, especially for consumer goods manufacturers which are striving for sustainability and performance,’ Foots comments. ‘At Croda, sustainability is fundamental to what we are and what we do and we’re proud to be launching this first-of-its-kind initiative here in North America.’
Doing away with the traditional
The expansion of Atlas Point’s operation will enable Croda to produce non-ionic surfactants from bio-ethanol while maintaining performance standards. By using bio-ethanol, the company will reduce its use of fossil fuels by moving away from traditional petrochemical derived ingredients, taking yet another step to meet the growing needs of its customers for sustainable options that perform as well as non-sustainable ones.
Focused on renewable sources
Croda has a longstanding commitment to investing in sustainability and putting innovation into action. Wherever possible, the company uses renewable raw materials and environmentally sensitive processes to help improve the sustainable credentials of end products.
IMAGE CAPTION: Croda International executives and Delaware (US) state officials pose for the ceremonial sod turning of the first North American plant, which will enable production of 100 per cent sustainable non-ionic surfactants