Croda International has unveiled its latest innovation, ChromaPur CV2 and CV7. These new spheroidal cellulose powders offer a sustainable and functional replacement to plastic microbeads in skin care and colour cosmetic applications.
Plastic pollution, including the microplastics, is a global concern. Small and not necessarily visible to the eye, microplastics represent a potential threat to the environment, marine life and human health.1 With a greater awareness of the environmental damage they can generate and new restrictions introduced in many countries,2 the cosmetics industry is moving towards natural alternatives that deliver the same or superior performance.
Croda, in partnership with Anomera, an innovative Canadian company based in Quebec, is pioneering this positive change by introducing ChromaPur CV2 and CV7 to the beauty industry. Obtained using patented technology with sustainable and transparent practices across the entire production cycle, the two cellulose powders offer exceptional sensory and optical benefits. These include a soft-focus effect in skin care and a better pay-off, coverage and colour intensity in colour cosmetics.
A push for eco-friendly alternatives
Derived from upcycled black spruce, 100% natural, readily biodegradable, vegan and COSMOS approved, ChromaPur CV2 and CV7 demonstrate performance similar to or better than plastic microbeads, providing a sustainable and functional alternative and help to tackle plastic pollution concerns.
Aude Lemoine-Dessaint, marketing manager in beauty care commented: “We can see a rising number of conscious consumers pushing the beauty industry for more sustainable solutions. Being one of them, I’m very proud to offer the possibility of personal care product with such a positive impact on the environment.”
References:
1. King, A., 9 in 10 beauty products from leading brands contain microplastics, Cosmetics Business, 07 April 2022.
2. Metzler, D., Simbeck, S., Microplastics: Global buzz and concern spur increased regulation, Haley Aldrich, 28 April 2022.
