The demand for single-dose cosmetics, skin creams, hair care products and even cleaning products is higher than ever. The micro-selling method of sachet marketing puts the buying power in the hands of aspirational consumers, by serving up serums, oils, lotions or conditioners in affordable portions.
Sachet products are also associated with increased convenience. Having the exact and precise dose of a product makes life easier for consumers and significantly improves brand perception.
Investment in new technology
If you need to pack individual or sachet servings of products, Dabur South Africa can help you. The company recently installed an automatic twin head filling machine, which can fill low to high viscous products into sachets.
Dabur South Africa’s automatic sachet filling machine brings all these benefits to the local cosmetics industry. It produces up to 100 sachets per minute and offers flexibility, quality and precision in the filling of creams lotions, liquids, oils and gels into sachets, ranging in size from 10 to 70mℓ.
Committed to customer service
When it comes to contract packing, Dabur South Africa is a flexible and customer oriented
business. Its sachet filling machine has capacity for new business and welcomes customers of all levels, from the entrepreneur and small business owner to multinational companies.
‘We provide a turnkey solution for our customers. Our lab is fully equipped to develop formulations tailored to meet consumers’ needs,’ comments Salil Dhingra, business head of Dabur South Africa. ‘We’re also flexible in terms of minimum order requirements, which supports the needs of smaller brand owners.’
As a listed company with a 135-year history in international markets, Dabur South Africa has strong business ethics and the drive to ensure its customers are successful in the personal care industry.
‘We are confident in our formulation, manufacturing and packing capabilities, which are supported by an excellent R&D facility, extensive regulatory knowledge and automated machinery and equipment,’ Dhingra concludes.