Danone claims Product of the Year 2016 in two categories

Product winner UltramelDanonehas been awarded the much-coveted prize of Product of the Year for 2016 in the food category, as voted by South African consumers. Votes were tallied via a survey of 5 000 people, by Nielsen and the results have placed two of Danone’s products in the winner’s circle. Danone’s NutriDay Smooth and Fruit range won Product of the Year in the yoghurt category and Ultra Mel Vanilla Flavoured Custard claimed the Product of the Year prize in the custard category.

Product of the Year is the world’s largest organisation that is dedicated to recognising and rewarding innovation. The process is unique in that although a panel of experts from diverse fields selects finalists, the public selects the winners, and Nielsen, the world’s largest research company, facilitates this process.   

‘Danone is very proud to have won Product of the Year for two categories,’ says Sandra Dorville, communication manager at Danone South Africa. ‘We deem this recognition of innovation particularly prestigious as consumers have the final say. As the leader in both the yoghurt and custard category, we are committed to continuously satisfy our customers with our quality products.’

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