De Padova Chooses 100% Design South Africa 2015 For Global Launch

De Padova to launch pieces never before available at 100% Design South Africa

De Padova to launch pieces never before available at 100% Design South Africa

Iconic Italian furniture brand De Padova will be launching pieces never before available at South Africa’s premier design showcase, 100% Design South Africa that takes place next week.

De Padova’s stable of designers includes international hotshots like Nendo and Patricia Urquiola and heavyweights like Achille Castiglioni.

The De Padova launch will take place at the 100% Hotel pavilion and is being presented in collaboration with Johannesburg design team Generation, founded by Julia Day 25 years ago.

100% Design South Africa takes place alongside Decorex Joburg which runs from 6-10 August at the Gallagher Convention Centre in Midrand.

“For our interpretation of a hotel space, we have decided to feature a lobby area,” says Julia. “The lobby is an essential part of the overall design because it is the first space that hotel clientele are exposed to. It is also the space that is viewed by the most number of people.”

She adds, “We’re really excited by this opportunity as it gives us the chance to share our love for and knowledge of international design with the rest of the design fraternity.”

The lobby is an essential part of the overall design of a hotel

The lobby is an essential part of the overall design of a hotel

Generation is redefining luxury in the hotel space as an experience for guests. Part of Day’s design concept for 100% Hotel has been the creation of a signature scent especially for the display, in collaboration with professional fragrance company, Initial. The room fragrance will give the 100% Hotel “lobby” an intimate and personalised touch. The customised fragrance is called Leather Lux and speaks of timeless elegance and understated sophistication.

Generation has also partnered with The Friendly Plant, who will supply beautiful olive trees, which are very Italian and in keeping with the De Padova style. Mae Artisan Rugs will grace the floor.

Julia Day of design team Generation

Julia Day of design team Generation

We asked Julia to shares some insights into what visitors to the 100% Hotel feature display can expect:

What is your vision for 100% Hotel this year?

Part of the vision for our brand is to be the voice of global design in South Africa. As a company that imports 90% of our merchandise from Europe, we are passionate about design, following the global trends and movements of the industry closely. This is an integral part of our approach to the design of the 100% Hotel stand – while it will be distinctly unique, it will reflect international standards of interior (and hotel) design.

Tell us more about your partnership with De Padova? 

We’ve partnered with De Padova – which we have the agency for in South Africa – to create an elegant yet sophisticated interior setting. The De Padova brand is a favourite among world-renowned architects such as Renzo Piano and has a long list of collaborations with designers such as Patricia Urquiola and Vico Magistretti. It is therefore, perfectly suited to creating the kind of soulful space that is understated but has that quintessential ‘wow’ factor at the same time.

In line with the global shift away from the generic, mass-produced aesthetic towards a more artisanal and hand-crafted approach, we have paid close attention to creating unique, considered and personal spaces within the lobby area. These values are also intrinsic to the De Padova brand and thus using their furniture only serves to strengthen the overall aim of creating a holistic design/travel experience.

What are some of the trends in hospitality design you’re referencing?

Part of what drives our business is the desire to share our design passion with our peers and clientele, and to create enriching and inspiring spaces that change the way people think about design. We want to bring design to the travel experience, so we have taken the best from the luxury set, the best from the boutique/lifestyle type of hotel and created a new breed of hotel where everything has been rethought and every original idea updated. This hotel is defined by the unique experience it creates. We have combined the personal, the intimate, the individualised and the unique lodging experience.

The trend in travel is that travellers are looking for ever more personal, intimate and comfortable spaces that offer magic and excitement to their visitors through the use of inspirational design. Often this means more artisanal, hand-made and one-off design pieces. Nothing inspires people the way art and design can. This is exactly what we at Generation aim to do: we want to create designs that last beyond the trends of the day and we feel that this is way to achieve that.

Some of the pieces that we will be using on the stand were designed as far back as the 80s, when De Padova began collaborating with acclaimed architects and designers. The Raffles sofa by Vico Magistretti, for example, was designed in 1987 and is still as chic and timeless today as it was then.

Are you using a specific colour palette?

We have opted for a sophisticated palette of soft neutrals, warm greys and natural tones. We’ve also included some greenery as nature always works to create some soul in a space.

What else can visitors look forward to?

Some of the De Padova items that we will be displaying on the stand will be the first pieces of their kind available in the world, to date. We were lucky enough to visit De Padova at the Salone del Mobile in Milan earlier this year and they have provided us with some of their prototypes from their stand, which are not yet in production. From that perspective, we are offering South Africans a sneak peek at something many other top designers the world-over haven’t been able to get their hands on yet! The design of the stand creates a delicate balancing act, encompassing great design and true innovation, but also personal, friendly, modern service and outstanding, one-of-a-kind entertainment offerings, all under one roof.

The De Padova launch will take place at the 100% Hotel pavilion

The De Padova launch will take place at the 100% Hotel pavilion

100% Design South Africa 2015 details: 

Dates: 6–10 August 2015

Opening times: 10am-6pm

Trade-only preview morning: 6 August 10am-1pm

Trade focused days: 6–7 August

Ticket prices: R100 for adults; R85 for pensioners and scholars; R15 for kids under 12; R75 for trade and exhibitors (tickets are not available yet)

Venue: Gallagher Convention Centre, Midrand, Gauteng

For more information:

e-mail: [email protected]

Visit: www.100percentdesign.co.za

Facebook: 100% Design South Africa

Twitter: @100designsa Instagram: @100percentdesignsa  #100DesignSA

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