Vantage has expanded its globally recognised range of jojoba esters with Liponate Jojoba 20 (INCI: Jojoba Esters). This new jojoba-derived emollient addresses the need for vegan formulations with high level of traceability and naturality.
The size of the global vegan cosmetics market is projected to reach $20.8bn by 2025, according to a new report by Grand View Research, progressing at a CAGR of 6.3%. Rising awareness of cruelty-free beauty is expected to be one of the key trends escalating market growth.
Traceable and sustainable
Consumers worldwide are becoming increasingly aware about the effects of their purchasing preferences and patterns on society and the environment. They are more conscious than ever about choosing products that are environmentally friendly and which are formulated with sustainably sourced raw materials and traceable ingredients. Traceability doesn’t just serve as proof of authenticity for high-priced goods; in an industry inundated by greenwashing, it can help prove a product’s environmental sustainability.
Liponate Jojoba 20 is 100% traceable, ‘from-farms-to-formulations’, thanks to the complete integration of Vantage in jojoba oil and its derivatives. This widespread control of the transformation chain of jojoba oil – from harvest to quality control – leads to best-in-class quality jojoba esters.
Vantage started the from-farms-to-formulations initiative in 2012 to provide total transparency of the supply chain of jojoba oil.
Beneficial to hair and skin
As a multi-functional, oil-free emollient, Liponate Jojoba 20 delivers sustained hydration and contributes to restoring the skin barrier. It also protects hair. This Cosmos-certified ingredient significantly improves the sensorial profile of a formulation to deliver a great sensory experience in natural formulations.
More than just an emollient, Liponate Jojoba 20 has been substantiated in vivo for skin hydration, a reduction in skin irritation and for contributing to restoring skin barrier function after it’s been deteriorated. When used in hair care formulations, Liponate Jojoba 20 restores and protects strands from heat damage. It also provides deep conditioning which leads to a visible increase in hair shine.
When tested on damaged skin, Liponate Jojoba 20 restored hydration levels in only four hours. Additional testing on the reduction of trans-epidermal water loss and skin redness further confirm the relevance of Liponate Jojoba 20 for brands designing formulations for people with sensitive skin.
Improved formulation design
Jojoba esters transform the sensorial profile of formulations to add softness, improve spreadability and imparting a subtle thickness while maintaining the rapid absorption property of jojoba oil.
Regular jojoba oil demonstrates exceptional oxidative stability, making it an oil of choice for formulations exposed to heat. With Liponate Jojoba 20, formulators are guaranteed better and more stable formulations. This is because jojoba esters exhibit twice the oxidative stability of regular jojoba oil. Jojoba esters do not oxidise or become rancid under high temperatures.
