Product identification solutions provider Pyrotec is launching a new brand, Pyrotec PackVerifi, to deliver comprehensive brand protection, track and trace, and consumer engagement services to the South African marketplace.
To provide these services, the newly created brand has partnered with Hewlett Packard Enterprise (HPE) to resell the Global Product Authentication Service (GPAS).
‘It’s estimated that 64 per cent of all counterfeit products are sold at legitimate retail outlets, and that 700 000 people die each year from counterfeit tuberculosis and malaria drugs,’ explains Pyrotec MD Rowan Beattie. ‘Counterfeiting is one of the fastest growing economic crimes of modern times. Besides devastating health and safety risks, counterfeit products devalue corporate reputations and bottom lines, hinder investment, fund terrorism and cost hundreds of thousands of people their livelihoods every year.’
GPAS is a cloud-based brand protection, track and trace and consumer engagement service that helps organisations fight the scourge of product counterfeiting and detect grey market activity while supporting finished goods traceability throughout the supply chain. ‘No other vendor in the brand protection and security printing marketplace matches the breadth of capability and service of HPE,’ says Peter Gadd, director of cloud services at HPE.
‘Together, Pyrotec PackVerifi’s expertise and the HPE service offering provide the focus required to deliver a truly engaging solution built to help unlock hidden insights relating to brand perception and illicit supply chain activities and performance.’
Service capabilities provided by GPAS include:
• Product identification and serialisation
• Product traceability
• Supply chain visibility and monitoring
• Business intelligence and analytics capabilities
TWITTER: Pyrotec offers a new service to detect and combat counterfeit activities in South Africa. @PyrotecSA