77 percent of Americans consume dietary supplements daily – the highest overall dietary supplement usage to date, this according to the 20th CRN Consumer Survey on Dietary Supplements. The survey reports the majority of both males and females, aged 18+, take dietary supplements, which is in line with previous surveys’ findings. Among all the age groups, adults between the ages 35 to 54 have the highest usage of dietary supplements at 81 percent.
‘While the industry continues to innovate, there is no denying that these regulated products have become mainstream. More than three quarters of Americans are taking dietary supplements each year—a crystal clear trend that serves as an indicator of the vital role supplementation plays in their overall health and wellness regimens,’ says Nancy Weindruch, vice president, communications, Council for Responsible Nutrition (CRN).
Who takes dietary supplements?
- 79 percent of female adults
- 74 percent of male adults
- 70 percent of adults 18 – 34
- 81 percent of adults 35 – 54
- 79 percent of adults 55+
- 83 percent of adults with children under 18 in the household
- 75 percent of adults without children under 18 in the household
- 81 percent of adults employed full-time
- 77 percent of adults employed part-time
- 68 percent of adults without employment
- 76 percent of retired adults
- 81 percent of adults who are married
- 73 percent of adults who live in the Northeast
- 74 percent of adults who live in the Midwest
- 80 percent of adults who live in the South
- 78 percent of adults who live in the West
With respect to the types of supplements being taken, CRN’s 2019 survey found that vitamins & minerals continue to be the most commonly consumed supplement category, with 76 percent of Americans having taken these products in the past twelve months. The second most popular category is specialty supplements (40 percent), followed by herbals and botanicals (39 percent), sports nutrition supplements (28 percent), and weight management supplements (17 percent).
Trust in dietary supplements
Results from the 2019 survey also reaffirmed strong consumer confidence and trust in dietary supplements and the dietary supplement industry, respectively; identified growth in specific categories, such as herbals and botanicals, as well as in specific supplements, such as vitamin C and melatonin; and pinpointed consumers’ key motivators for taking dietary supplements. More on these insights will be released later this year along with other 2019 survey findings, including brand new statistics on usage of CBD and nootropics, e-commerce habits and delivery form preferences.
‘The dietary supplement industry’s success in bringing to market safe, high-quality dietary supplement products that are an increasingly important part of Americans’ self-care regimens is reflected in our survey results,’ says Weindruch. ‘As always, we cannot rest on our laurels. Our survey demonstrates that supplement users have evolving preferences and needs. Brand managers, marketing executives, or anyone looking for additional consumer insights to better understand this dynamic and rapidly growing industry will benefit from investing in the 2019 survey results,’ she concludes.
This year, both CRN members and non-members are welcome to purchase the results of the 2019 CRN Consumer Survey on Dietary Supplements. For more information, or to purchase the 2019 survey, contact Holly Vogtman (email@example.com).