Fragrance is a primary driver in consumer choice. When it comes to deodorant, body lotion, laundry detergent, shampoo, conditioner and air fresheners, what a product smells like is consistently rated as a top purchase driver by consumers. Fragrance is a central theme in this edition of P&C Africa. We also explore water purity matters in our pharma focus; easy to use, safe and gentle ingredients in our skin care feature; and new materials handling solutions on the African market.
