A new printing system by Krones offers a look into the future and suggests the containers of tomorrow might be altogether ‘label less’. Headquartered in Germany, Krones is now premiering a direct printing system for plastic bottles.
According to the company, digital direct printing on containers offers huge benefits for numerous packaging segments, opening up an abundance of new decorating options. Compared to dressing containers in labels, information from Krones indicates direct printing provides significantly more scope for individualised, attractive designs and is ideally suited to support marketing campaigns and product launches,’.
With the new DecoType direct printing system, print heights of up to 200mm can be achieved using UV inks. In modularised, compact construction, the machine is suitable for the printing of empty PET, polypropylene or polyethylene containers in cylindrical or special shapes.
Digital printing on plastics, effect pigments and masterbatches that promote recycling are just some of the many new innovations in the rigid plastic packaging arena, which will allow brands on-shelf differentiation while capturing the imagination of the consumer.