Caffeine shampoo marks 100 million in global sales

Alpecin’s managing partner Eduard Dorrenberg (second from left) and Dr Wolff executives celebrate the production of 100 million bottles of Alpecin caffeine shampooAlpecin, Germany’s best-selling men’s shampoo which is fast gaining popularity in South Africa, has produced its 100 millionth unit. 

The German-based, family owned Dr Wolff Group has achieved double-digit growth for several successive years for its caffeine shampoos for men (Alpecin) and women (Plantur). 

Mapping global growth 

‘Our 100 millionth bottle is a major milestone. To prepare for further internationalisation, we will invest tens of millions of Euros in production, logistics and the expansion of administration at our Bielefeld site over the next two years,’ comments Dr Wolff’s managing partner, Eduard Dörrenberg.

Growth has accelerated since 2005 with the launch of Alpecin and Plantur in Asia and Africa, alongside European launches. Caffeine-based hair care products are responsible for over 50 per cent of the group’s overall growth and are exported to over 40 countries. In Asia, Alpecin is the top selling product to assist in preventing hair loss. 

State-of-the-art production 

In the first quarter of 2015, exports of Alpecin increased by 54 per cent compared to the same period the previous year. ‘In Germany, Nielsen market research has shown that Alpecin’s 250mℓ bottles of C1 shampoo are currently the best seller in pharmacies,’ adds Dörrenberg. 

The group’s caffeine-based products are produced at state-of-the-art facilities in Bielefeld where a specially developed magnetic floating belt principle is able to produce 220 bottles per minute. On average 210 000 bottles are produced daily.   

In South Africa, the Alpecin and Plantur products are available at Clicks, Dis-Chem and select pharmacies. 

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