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Dulux empowering SA’s youth

Dulux empowering SA’s youth

Now in its second year, the partnership has assisted 20 unemployed youth elevate their skill set.

The Dulux ‘Let’s Colour’ programme and Professional Painter Training helps upskill young people through the SOS Children’s Villages Ennerdale and South African Paint Manufacturers Association (SAPMA) training centre every year across South Africa.

According to Statistics South Africa (Stats SA), the national unemployment rate is high for both youth and adults. However, the rate among young people aged 15–34 was 38.2%, which implies that more than one in every three young people in the labour force did not have a job in the first quarter of 2018.

“Dulux is proud to be partnering with the SOS Children’s Village again this year,” says Nathalie Sweeney, marketing director for Dulux Sub Sahara Africa, adding, “Through this programme, we as a brand believe that while this is not a direct solution to job creation, we strongly feel that empowering the youth with practical skills increases their opportunities to become entrepreneurs, a key solution to fighting the current statistics around youth employment in the country. We plan to continue training youth in 2019,” continues Sweeney.

Now in its second year, the partnership has assisted 20 unemployed youth elevate their skill sets and will hopefully inspire a spirit of entrepreneurship to curb the unemployment rate that currently faces the youth in South Africa. The youth were trained by SAPMA on the basic application of coatings, which includes Health and Safety surrounding paint and coatings, how paint is manufactured, preparation of substrates, which paint is best suited to each substrate and application of paint.

Officially announced at the launch of the YouthCan! Initiative, Dulux continues to maintain the pledge to adopt the SOS Children’s Villages in South Africa as part of its ‘Let’s Colour’ project. The YouthCan! Initiative is a global partnership between AkzoNobel, The SOS Children’s Villages and DHL. The initiative was launched in 2017 across four countries, South Africa, Brazil, Nigeria and Indonesia. In 2018, a further eight countries were added including Pakistan and Russia.

“We look forward to seeing more individuals participate in this programme as well as working with other organisations and partners who share the common goal of creating opportunities for young people. Together we can definitely do more,” concludes Sweeney. For more information, call 011-861-1146.


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