Educating shoppers about the differences between adhesives and sealants

Consumers often walk into a hardware store and are faced with a wide range of sealants and adhesives, sending many into a quandary as to what to choose. 

sealants and adhesives

Sales staff are sought out for advice and guidance, and it helps the sales staff to know some basics to enable them to give their customer the right advice and solution. Den Braven shares some basic points and tips. 

A good starting point is to find out what the customers problem and need is. 

SEALANT OR ADHESIVE? 

The main difference between adhesives and sealants is that adhesives are primarily used to bond materials together. 

Sealants are made from flexible material which makes them ideal for areas where expansion and contraction are of concern. 

Sealants 

The main aim of a sealant is to seal assemblies and joints or gaps. Sealants have a paste consistency to allow filling of gaps between substrates, like Acryl-W, used to seal cornices to ceilings. They cure to form a durable, tough rubbery seal and have good weather resistance. Some sealants, such as Silicone-Sanitary are fungal resistant ideal for use on sanitary ware – in the bathroom and the kitchen. 

Adhesives 

The adhesive’s main purpose is to bind one surface to another, not to seal the space in between the objects. High Tack is a permanent adhesive, ideal for bonding dissimilar substrates. 

// Sales staff are sought out for advice and guidance, and it helps the sales staff to know some basics to enable them to give their customer the right advice and solution //

Once you have established if it is a sealant or adhesive that is needed, there are a few key questions to ask the customer prior to recommending a product: 

Indoors or outdoors? 

What substrate? 

What is the area of use: for example, a bathroom, sealing cornices to a wall and ceiling, or an expansion joint in brickwork? 

Will the seal require painting? 

Look for Den Braven’s ‘how to’ videos on its website, YouTube, Facebook and Instagram sites and learn to tackle typical DIY jobs in the home. 

The video’s cover how to select and use an application gun, tips on cutting the cartridge nozzle, recommending specific products for an area of application, preparing the surface, applicating and finishing, with lots of handy DIY tips thrown in. 

Applicating correctly is a critical step in the success of the job. Den Braven recommends watching these videos to broaden your knowledge and to aid you in guiding your customers to making the right product choice. 

sealants and adhesives
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