Elkem Silicones has just launched Puresil, a new brand for specialised personal care offerings.
Puresil, a new brand created following the acquisition of Basel Chemie, a renowned Korean silicone producer, demonstrates Elkem’s commitment to strengthening its position as a specialty silicone supplier to the personal care market. Its newly extended product range is now composed of Mirasil and Puresil brands. Puresil focuses on innovation and technologies to help customers innovate and differentiate, while Mirasil continues as the foundation of the standard silicones to meet customers expectation of performance, reliability and efficiency.
Introducing Puresil Elastomer Gels
Elkem Silicones has specially introduced two lineups of Puresil elastomer gels and fluoro-silicone products to the global markets.
Puresil Elastomer Gel series is composed of elastomer gels in multiple carriers both silicones and non-silicones, and volatile and non-volatile. The series consists of 11 variants with varying crosslinking density, elastomer content, type of carriers such as silicone or organic, volatile or non-volatile. The Puresil Elastomer Gels Series is designed to help you deliver the formulation texture, specific sensory cues, optical wrinkle masking, SFP boosting, and many other benefits, to differentiate in the market place.
Among the offerings, Elkem Silicones will feature a silicone elastomer gel in a carrier fluid that is derived from sugar cane. Along with the enhanced performance delivery, this innovative blend offers the option for customers looking to differentiate in environmentally friendly and sustainably sourced ingredients.
Puresil Elastomer Gels are crosslinked silicone polymer swollen in a variety of carrier fluids. They are clear to translucent gels or pastes depending on the degree of compatibility of the silicone elastomers and the carrier fluids. The elastomer blends are of delicate textures, easy to spread under light shear. They render a range of silky, soft, powdery skin feel, a matte finish with wrinkle masking effect, and other formulation and efficacy enhancing benefits.
Puresil Elastomer Gels are intended for applications in skin care, sun care and colour cosmetics. These elastomer gels enable unique product texture, luxurious silky soft skin feel while enhancing the efficacy of moisturisation and sun protection.
Puresil fluoro silicone range combines the benefit of silicone and fluorine, this range of products provide excellent water repellent, long lasting effect and moisture retention, excellent for delivery colour uniformity and vibrancy when used in colour cosmetics such as lipstick and foundations.
The Puresil advantages:
· Superior sensory enhancers, easy spread without balling effect, leaving skin silky, soft, and smooth
· Finer particle sizes and better film former
· Even coverage with enhanced optical wrinkle masking and SPF boosting
· Wide range of carriers with choices of different viscosity, volatility, compatibility to cosmetic ingredients
· Rheology modifier, enable formulation textures.
Elkem Silicones will introduce Puresil products on webinars organised worldwide and also at the PCHi show in Shanghai.
Learn more about Puresil here.