“The Future of Food and Farming” study clearly shows that the next generation of consumers and farmers share many concerns about the future. Both feel strongly about wanting more of a voice in determining how food is grown, sold and consumed. They especially believe that the future of food and farming is in their hands, and they want to come together to find innovative solutions to challenges.
They also understand that many challenges (such as how to simultaneously protect the environment and ensure the productivity of farms) will involve collaboration and compromise. Despite this, they remain optimistic that — with ingenuity, cooperation and innovation — they can solve many of the challenges facing farming and food.
The study is a strong impetus to taking a first step to give next-generation farmers and consumers a more prominent voice in matters related to how food is grown, sold and consumed and to create ways for these groups to get to know each other better and begin to have the exchanges and collaborations upon which the future will be built.