Everyone Will Need to Compromise to Secure the Future of Food

“The Future of Food and Farming” study clearly shows that the next generation of consumers and farmers share many concerns about the future. Both feel strongly about wanting more of a voice in determining how food is grown, sold and consumed. They especially believe that the future of food and farming is in their hands, and they want to come together to find innovative solutions to challenges.

Everyone Will Need to Compromise to Secure the Future of Food

They also understand that many challenges (such as how to simultaneously protect the environment and ensure the productivity of farms) will involve collaboration and compromise. Despite this, they remain optimistic that — with ingenuity, cooperation and innovation — they can solve many of the challenges facing farming and food.

The study is a strong impetus to taking a first step to give next-generation farmers and consumers a more prominent voice in matters related to how food is grown, sold and consumed and to create ways for these groups to get to know each other better and begin to have the exchanges and collaborations upon which the future will be built.

Corteva Agriscience was launched in 2019 with the goal of enriching the lives of those who produce and those who consume — for generations to come. This commitment to the future has put Corteva at the forefront of shaping the next generation of agriculture. To better understand those who will be centrally responsible for the future of farms and food in the next 20 years, Corteva worked with independent research company Kantar to take the pulse of Gen Z and millennial (“nextgen”) farmers and consumers across five countries — Brazil, China, France, Russia and the US.

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