Clariant Active Ingredients has unveiled a new formulation concept inspired by the Japanese Beauty Industry (J-Beauty) called Yōkoso “Zenspiration”.
The concept takes its cue from the sophisticated simplicity and science-backed ethos of J-Beauty to support consumers searching for “less is more” through high quality, high-performing care products. “Zenspiration” is the recent recipient of a prestigious BSB Innovation Award silver prize in the category “Applied Concept”.
Japan, the world’s second largest beauty market1, has a rich and long history of beauty tradition, embodied by authentic elegance and simplicity. J-Beauty focuses on minimalist routines and research-proven ingredients to highlight natural beauty and achieve a fresh, youthful complexion and hydrated skin. Multi-purpose products and traditional ingredients with known benefits are key to keeping regimen simple but effective. And its basic values are now sought after worldwide.
“Time pressures and daily stresses leave little time for complex regimes. So, many women are rejecting fast beauty over-purchasing, reducing their daily products, as among the under 35s in the US2, or mainly following simple facial routines as in France3,” comments Alexandre Lapeyre, Global head of marketing, Clariant Active Ingredients. “There’s a growing need for multifunctional products and trustworthy ingredients, and “Zenspiration” brings all the elements needed for formulators to rise above the ordinary and to reinforce natural beauty.”
Designed with sensorial excellence and Japanese Zen principles in mind, “Zenspiration” features three formulations as inspiration for daily cream, scalp toner and solid skin serum. Each uses ingredients with scientifically-proven efficacity, including Clariant Active Ingredients’ recently launched powerful nature-derived ingredients, Rootness Energize and Equiscalp.
Datsuzoku – “Enlightened”: Energizing Water Cream
This describes the feeling of serenity and happiness when one realises the daily stresses of life are irrelevant to one’s true self. It involves transcending above the ordinary and conventional ideas.
Clariant Active Ingredients captures this prinicple in the “Energizing Water Cream”. Delivering the replenishing and skin energy-boosting powers of Rootness Energize, this formulation also supports full hydration and guards the skin to help prevent premature aging with Epseama, HerbCool and WaterinPlus. It leaves a silky soft finish, it is your best ally to rise above daily stresses of life.
Kanso – “Simplicity”: Simply Rebalancing Scalp Toner
Kanso relates to basic simplicity and the elimination of the ornate. Things expressing simplicity are appraised by their nature as truthful and reserved, involving a sense of cleanliness and clarity through elimination of non-essential clutter.
The “Kanso” Simply Rebalancing Scalp Toner is a minimalistic formula containing only 16 ingredients, including those recognised to support the scalp microbiome and the scalp’s wellbeing to provide relief and comfort from irritation. This toner is built around EquiScalp, rebalancing sebum production while being mild to the scalp’s microbiota. This powerful toner combines the soothing benefits of Eosidin, the resynchronising properties of B-Circadin and the refreshing touch of Actience Fresh.
Shibui – “Simple complexity of experience”: On-the-Glow Solid Serum
Beautiful simplicity is perceivable through time and experience. One does not tire of a Shibui object but constantly finds new meanings and enriched beauty that cause its aesthetic value to grow over the years. Clariant Active Ingredients translates this into a serum formulated in a practical stick which reveals, application after application, its true powers of soothing with Calmyang Wax and skin tone uniformization and age-spot reduction through the natural Bisabolol Alpha-Melight. It brings newly-found appreciation for natural beauty, perfecting skin’s healthy glow.
1 Source Mintel
2 Source: Mintel: US women aged 35 and younger typically use 1-2 products a day compared to the overall average of 3-4**
3 Source Mintel: 58% of French female facial skincare users follow a simple skincare routine so their skin isn’t overwhelmed*