First commercially available recycled direct thermal paper labels launched

Avery Dennison has introduced rDT, the first commercially available direct thermal paper labels to contain recycled post-consumer waste.

Direct thermal (DT) paper is a popular material due to its ease of use, high print speed, high image resolution, and wide range of compatible printers. Avery Dennison’s new rDT is the first recycled uncoated direct thermal paper label material available on the market.

Recycled direct thermal paper labels
A market first: Avery Dennison launches recycled direct thermal paper labels

Rise in demand for sustainable direct thermal solutions

“We’ve seen a sharp rise in demand for sustainable direct thermal solutions, especially in the logistics and eCommerce space.” says Vincenzo Palumbo, product manager direct thermal Paper at Avery Dennison, “That such a widely used material didn’t have a recycled option available showed a big gap in the market, and we’re excited to introduce rDT to meet the clear demand for sustainable labels as well as push the labelling industry towards more regenerative practices.”

rDT is a BPA-free, FSC certified direct thermal uncoated paper that contains post-consumer recycled waste. The material’s performance is on par with standard DT paper, including visual appearance, conversion, printability, and barcode readability.

Constant research and development

Avery Dennison is continuously researching and developing ways to increase the sustainability of our products, and rDT is the latest innovation in our rRange portfolio of recycled papers.” says Vincenzo, “The demand for sustainable materials will only grow from here, and we plan on continuing to expand the rRange portfolio as well as work to maximize the recycled content percentages of our available materials.”



Latest


25 Feb 2021
Embrace wellbeing through nature

Diana Food has 30 years of experience in providing colours and a range of natural flavours to the confectionery and…

Embrace wellbeing through nature

Diana Food has 30 years of experience in providing colours and a range of natural flavours to the confectionery and beverage industry. We look at what defines a ‘natural’ product in an age where consumers look towards health and traceability in foodstuffs. With an extensive raw material base, the company’s…

24 Feb 2021
Knorr joins Mr Potato Head to encourage the world to Eat for Good

Knorr, Unilever’s largest food brand, has teamed up with Mr Potato Head, the world’s most famous vegetable icon, to call…

Knorr joins Mr Potato Head to encourage the world to Eat for Good

Knorr, Unilever’s largest food brand, has teamed up with Mr Potato Head, the world’s most famous vegetable icon, to call on people to change the world by changing what’s on their plates. The unlikely duo joins Netflix’s Restaurants on the Edge chef Dennis Prescott and the 900+ chefs in the…

24 Feb 2021
Pushing boundaries in sophisticated adult drinks

Alcohol-free spirits? This may sound like a contradiction in terms, but it’s an exotic new category pushing the boundaries of…

Pushing boundaries in sophisticated adult drinks

Alcohol-free spirits? This may sound like a contradiction in terms, but it’s an exotic new category pushing the boundaries of new product development. This revolution is shaping the future of tomorrow’s drinking culture. We track evolving consumer demand as these products continue to grow. Consumers are demonstrating an increased desire…

23 Feb 2021
How to use storytelling to build your brand in the digital age

With a bevvy of voices jostling for attention in the digital space, how do you get your brand to speak…

How to use storytelling to build your brand in the digital age

With a bevvy of voices jostling for attention in the digital space, how do you get your brand to speak loud enough for your audience to hear you, and most importantly, take action? Or will big brash budgets always win? Enter the Science of Storytelling. Have you ever had your…


Top stories


07 Feb 2020
Deli meat producer creates SA’s first plant-based sandwich slices

Feinschmecker Deli Meats, who have built up a formidable reputation as the market leader in speciality deli meats in South…

Deli meat producer creates SA’s first plant-based sandwich slices

Feinschmecker Deli Meats, who have built up a formidable reputation as the market leader in speciality deli meats in South Africa, has launched a range of plant-based sandwich slices under the brand name Gudness. It is the first range of its kind produced in SA.

18 Mar 2020
Limpopo residents become eco-warriors

Residents in northern Limpopo are becoming eco-warriors thanks to a new campaign which aims to see environmental waste reduced and…

Limpopo residents become eco-warriors

Residents in northern Limpopo are becoming eco-warriors thanks to a new campaign which aims to see environmental waste reduced and much-needed jobs created.

31 Mar 2020
Sleep friendly food and beverages are the next big trend with millennials

GlobalData predicts that sleep-friendly ingredients in food and drinks are the next big trend as it aligns with consumers’ desire…

Sleep friendly food and beverages are the next big trend with millennials

GlobalData predicts that sleep-friendly ingredients in food and drinks are the next big trend as it aligns with consumers’ desire for a good night’s rest through natural methods.

18 Mar 2020
Avocado growers celebrate the ancient history of avos this season

According to the THP 2020 Flavour & Trend Forecast*, Michelin star restaurants around the world will be increasingly seeking out…

Avocado growers celebrate the ancient history of avos this season

According to the THP 2020 Flavour & Trend Forecast*, Michelin star restaurants around the world will be increasingly seeking out traditional ingredients from some of the oldest civilizations this year, particularly Central and South America.


Visit the official COVID-19 government website to stay informed: sacoronavirus.co.za