Helping brand owners and R&D professionals translate these trends into their formulations, the Fragrance Zone will provide a one-stop-shop at in-cosmetics Global when it makes its triumphant return to the Paris Expo Porte de Versailles from 5-7 April 2022.
Sponsored by MG – the International Fragrance Company, the dedicated zone will help attendees uncover the latest new scent trends and seek advice on formulating with fragrances.
The emotional power of fragrances
Personal care and cosmetic brands have long leveraged the emotional power of fragrances, creating the very best sensory experience for consumers. With the ability to stimulate emotions, trigger memories or communicate a sense of wellbeing, the fragrance industry plays an invaluable role in not only building brand loyalty but helping brands to differentiate from their competitors.
Whilst the industry has endured supply chain challenges over the past 18 months, coupled with material and ingredient shortages, the outlook for the global perfume industry smells sweet. It is anticipated to reach USD 43.2 billion by 2028 – a CAGR of 5% during the forecast period. This has been driven in part by macro trends and cultural movements like the self-care phenomenon, while customization, sustainability, and inclusivity are anticipated to be key drivers in shifting consumer behaviour.
Take, for example, recent research by GlobalData that found that increasingly consumers were looking to embrace products and scents that improve their mood daily. This has lead brands to select ingredients and fragrances that help them to reduce stress or fatigue. Here, 43% of global consumers favoured scents that helped them relax for home fragrances, while perfumes and deodorants required refreshing or revitalising scents.
With prestigious fragrance houses, products and distributors of extracts and ingredients set to showcase their products at The Fragrance Zone, attendees can learn about regional differences, source aromatic components and embrace a journey of all-new scents and fragrance trends. Among those confirmed to exhibit, is the largest fragrance-only fragrance house in the world with more than five decades of experience, CPL Aromas. Highlighting its creative approach to fragrance creation, the company will focus on five key areas: AromaGuard, AromaFusion, AromaSpace, InsectaGuard and EcoBoost.
Helping brands meet their sustainability goals, CPL Aromas’ EcoBoost concentrated fragrance technology uses just 10% of the normal fragrance dosage with no compromise in strength or quality. Through this groundbreaking technology, brands can create enticing fragrances while drastically reducing their packaging, transport, energy and disposal costs.
Fellow exhibitor, Essential Oils and Herbs will showcase is authentic organic and conventional essential oils and floral waters ranging from roman camomile, lemon balm and juniper berry. While Galen-N – a Bulgarian producer and trader of essential oils, floral waters, concretes and absolutes will highlight a vast array of ingredients from Bulgarian Rose Water, Fennel Oil, Horse Chestnut and a Bulgarian Lavender Concrete and Absolute.
Meanwhile, Iberchem will highlight how its NeoPure fragrance technology fights sweat odours with antibacterial action. Available for use in a variety of different personal care applications such as deodorants, shower gels, soaps, shampoos and perfumes, it not only effectively controls and counteract malodours, but extends personal freshness.
Joining the Fragrance Zone and the show for the first time, Expressions Parfumées, a French fragrance house; Fragrance House, a Spanish producer of fine and industrial fragrances; and Rudra International, a supplier of flavours, fragrances and aromas in Faridabad, India will also make their debut.
Testing the senses
Building on the sensory experience delivered at the show, attendees interested in expanding their knowledge from smells to the feel and taste of a product can visit the show’s Sensory Bar, sponsored by IMCD. Helping attendees identify new and invigorating sensations, products displayed at the Sensory Bar will offer exciting sensory experiences, whether it’s evocative fragrances for haircare, heavenly tastes for lipsticks or transforming textures for moisturisers.
Furthermore, the subject of sense will be under the spotlight during the Technical Seminars at this year’s event. Taking to the stage on day three of in-cosmetics Global, Claudia Guglielmi, marketing project manager, Cosmo International Fragrances will provide attendees with an exclusive look at how the company has developed a unique complex of covering and neutralisation molecules, both biobased and biodegradable, and combined with an Artificial Intelligence perfume formulation. This patented technology has already been successfully deployed in home fragrances and is now being launched in Personal Care.
Roziani Zulkifli, exhibition director of in-cosmetics Global, comments: “We’re delighted to bring back the Fragrance Zone to this year’s event and what better place to do it than Paris – the perfume capital of the world. As a city synonymous with prestigious perfumes, known for some of the world’s most famous perfumeries, there is no better place for brand owners or R&D professionals to discover the next scent to transform their new product development. We’re excited to welcome both exhibitors and attendees to the Fragrance Zone as they sniff out the next big ingredient trend.”