Bloomful™ Splash, the new fragrance design aid, and Bloom Drops, the new accords collection, are designed to deliver an incredible sensory experience.
Givaudan, a global leader in fragrance and beauty, is proud to present Bloomful™ Splash and Bloom Drops, two new revolutionary solutions crafted to enhance the olfactory perception of hair and personal wash products.
Enriching the existing Bloomful™ platform, able to define and measure the bloom in various applications, the new solutions trigger a captivating bloom effect during two key moments sought and expected by consumers:
- when the fragrance becomes instantly noticeable to one’s olfactory senses
- when the fragrance fills the surrounding space.
Advancing fragrance technology
Bloomful Splash™ offers consumers a mesmerising journey, amplifying and boosting the ‘bloom’ outcome, to intensify the fragrance, elevating the overall delight shower routine.
Bloom Drops is a collection of six perfumery accords infused with Givaudan’s signature captives to deliver a superior ‘bloom’ impact. Even at lower dosages, they demonstrate a significant increase in execution compared to fragrances that do not feature the Bloom Drops technology.
Philippe Poirier, Head of Global Fragrance Technology at Givaudan says: “Bloomful™ Splash, a patent pending innovation, represents a significant advancement in fragrance technology. It is the result of developing a ‘bloom’ olfactory effect at both the ingredient level with Bloom Drops and composition levels with Bloomful Splash™, combined with our expertise in optimising creation rules for optimal performance.”
