At IFT FIRST 2025, GNT invites attendees to Booth #S1825 to explore its EXBERRY® plant-based colours, offering natural, vibrant alternatives to synthetic dyes.
The growing demand for clean-label products and increasing regulatory scrutiny around synthetic dyes such as Red 3 have shifted focus to natural alternatives. GNT, a global leader in plant-based colour innovation, is addressing this shift with its EXBERRY® range of non-GMO, plant-derived colours.
Visitors at Booth #S1825 during IFT FIRST 2025 (13–16 July, Chicago) can explore the versatility of EXBERRY® through an interactive experience called “Colour your snack adventure.” This engaging concept showcases bold, plant-derived colours paired with unique flavour offerings, demonstrating EXBERRY®’s limitless potential. Snack bases will be transformed with options such as:
- Pizza Ranch (orange)
- Honey Miso (yellow)
- Dill Pickle (green)
- Hibiscus Chilli (purple)
- Passionfruit Orange Guava (pink)
“More than just a flavour playground, our snack bar is a proof of concept showing how EXBERRY® brings vibrant innovation to life,” says Alice Lee, Technical marketing manager at GNT USA.
Meeting clean-label expectations
As an ideal replacement for FD&C dyes, EXBERRY® plant-based colours are made entirely from non-GMO fruits, vegetables, and edible plants. These natural ingredients are processed using clean water to create colours that comply with simple South African label declarations, such as “fruit and vegetable juice for colour.”
With their versatility, EXBERRY® colours can be used across a diverse range of applications—from snacks to dairy and carbonated drinks—helping brands simplify formulation challenges while maintaining consumer appeal.
Pioneering Innovation and Full Supply Chain Transparency
For nearly 50 years, GNT has led the way in plant-based colour innovation. The company’s success is grounded in strong partnerships with more than 300 farmers, ensuring full traceability, superior quality, and sustainability throughout the supply chain.
GNT’s expanded U.S. manufacturing capabilities and its state-of-the-art Customer Experience Centre in Dallas, NC, offer tailored solutions, including pilot testing, technical guidance, and regulatory expertise.
“We don’t just supply clean-label colours,” explains Jeannette O’Brien, VP of Sales and Marketing at GNT USA. “We collaborate closely with brands to help them succeed at every stage, guiding them through this pivotal moment in regulatory and consumer expectations.”
At IFT FIRST, GNT will highlight several features of EXBERRY® colours that align with changing market demands:
- Sustainability: EXBERRY® products are derived from sustainable farming practices, ensuring minimal environmental impact.
- Versatility: Suitable across a wide range of food and beverage matrices, EXBERRY® colours bring vibrant hues to snacks, beverages, and confectionery.
- Transparency: Simple labelling builds consumer trust, meeting the demand for clean-label transparency.
