Hans Jurgen Kalmbach, CEO Hansgrohe SE.
Frankfurt will be the center of the international bathroom industry, when the world’s leading trade fair for sanitary and heating technology, the ISH, opens its doors in just a few weeks. This year, the Hansgrohe Group, with its brands AXOR and hansgrohe, is set to impress visitors with ground-breaking innovations for the bathroom and the kitchen. From March 11-15, 2019, trade visitors and end consumers can experience the group’s new products on a newly designed and more than 2,000 square meter large booth in Frankfurt’s Festhalle.
“We have reliably and consistently earned a reputation as industry drivers in innovation, design, quality, and sustainability with our strong brands AXOR and hansgrohe,” so Hans Juergen Kalmbach, Chairman of the Executive Board of the Hansgrohe Group. “At ISH 2019, we will continue to do justice to this and present sensational innovations,” he adds. “In practicing customer-centricity, we think about water in the bathroom and in the kitchen in completely new dimensions. We then add functional value and thereby create an emotional water experience for our customers. Such an experience is not only created by our new products, but also by an impressive new booth concept.”
AXOR unveils the most luxurious bathroom collection in its history
AXOR is a pioneer in the design, construction, and production of avant-garde design objects for luxurious bathrooms and kitchens. The faucets, showerheads, and accessories of the brand display perfection in design, craftsmanship, and functionality. At this year’s ISH, AXOR will present an architectural sculpture – massive, but delicate at the same time. Together with the French designer Jean-Marie Massaud, a collection that transcends boundaries both aesthetically and technically has emerged. In addition, AXOR presents the anniversary collection AXOR MyEdition in a new cloak. A new kitchen faucet by Antonio Citterio completes the designer brand’s novelties at this year’s ISH.
hansgrohe perfectly stages its fittings
For all trendsetters, hansgrohe offers two of the most popular fitting lines in new surface designs. hansgrohe FinishPlus creates a bathroom or kitchen ambience that reflects an exceptional sense of style. With these new high-quality surface designs, hansgrohe offers an increased scope of design. The Metropol and Talis E faucet lines are available in five new colors: Matt Black, Matt White, Polished Gold Optic, Brushed Bronze, and Brushed Black Chrome.
Webspecial hansgrohe brand website
Even before the start of the trade fair, visitors of the brand’s website can get a first look at the hansgrohe novelties. Within the next four weeks, a new product will be presented weekly. With the help of pictures and videos, website visitors can get insights and impressions of the innovations shown at the fair. These are completed by product information sections for those who cannot be in Frankfurt.
hansgrohe cycling challenge
Cycling, with the BORA – hansgrohe team, will also be a topic at ISH. The opening of the trade fair marks the the beginning of the “hansgrohe cycling challenge”: An online cycling game, in which enthusiastic players can race with one of the drivers from the BORA-hansgrohe team. One can choose between Peter Sagan, Pascal Ackermann, or Davide Formolo. And to increase one’s chances of winning the game, one can collect additional points by answering questions about the hansgrohe brand. The participation is worth it because there are exclusive prizes for cycling and hansgrohe fans. Join us at www.hansgrohe.com/challenge.
