Symrise fine fragrance perfumers from around the globe have participated in a project to recognise and thank all the first responders helping to fight COVID-19. Each of the 19 perfumers added one ingredient to the fragrance to create the unisex eau de cologne called ‘Hero’.
Produced using sustainable ingredients, Symrise will donate the Hero cologne to frontline COVID-19 heroes, to contribute to the well-being of those who wear it. Starting in May, Symrise will initially distribute the fragrance in the US, France, China, Singapore, Brazil and Dubai.
Traditional contemporary cologne
Hero eau de cologne was created for both men and women. It interweaves traditional eau de cologne ingredients with contemporary notes like Ambrostar, a Symrise captive, musk and vanilla. The result is an invigorating and supportive fragrance that combines energy and comfort.
The top note exudes a composition of mandarin from Madagascar, bergamot with a boost of peppermint and ginger. The heart contains warm notes of ambrette seeds, orris and rose. The base note gives the fragrance fullness and modernity with guaiac wood, sandalwood, vetiver from Madagascar, cypress and renewable vanillin.
Fragrance improves well-being in tense times
“We believe in the power of scent to touch our senses, our soul and the world,” says Ricardo Omori, SVP global fine fragrance. “That’s why we’ve developed a fragrance for all the heroes who, with their tireless and selfless efforts, are helping to fight the coronavirus crisis. Hero is our small token of thanks for the work they do.”
As a fragrance manufacturer with over 200 years of tradition, Symrise knows about the positive influence of scent to a person’s well-being. Especially during challenging times, pleasant fragrances can add a feeling of positive well-being to a tense everyday life. In fact, humans have been using cologne as a fragrance, a mood lifter and a hygiene product for many centuries.
“It has been shown that the addition of fragrance to our daily essentials increases our quality of life,” Omori adds. “In the current situation, we want to do our part with Hero to lift the mood of our heroes and add positivity to their lives. In doing so, we show our appreciation for the thousands of everyday heroes who are working hard for us with their dedicated efforts.”
